Regional Formation and Development Studies

Human resource management uses social networks to identify new employees. This research investigates if people use social networks to identify employment opportunities and how they improve their networks to get easier and quicker access to information and resources. Researchers worldwide devote their attention to different aspects of identification of new employees via social networks. The authors of the paper have done empirical research based on an online survey with 298 respondents, and the data obtained from the survey has been analysed using various statistical tools. The number of suitable candidates for employment is decreasing and companies need knowledge about the employment seeking process to have an effective and efficient recruiting strategy. This paper studies the information channel on employment possibilities, i.e. social network, and how individuals develop and improve their networks for the employment seeking process. Moreover, the authors analyse how people use social networks in the employment seeking process compared with other channels on possible employment opportunities.