Human resource management uses social networks to identify new employees. This research investigates if people use social networks to identify employment opportunities and how they improve their networks to get easier and quicker access to information and resources. Researchers worldwide devote their attention to different aspects of identification of new employees via social networks. The authors of the paper have done empirical research based on an online survey with 298 respondents, and the data obtained from the survey has been analysed using various statistical tools. The number of suitable candidates for employment is decreasing and companies need knowledge about the employment seeking process to have an effective and efficient recruiting strategy. This paper studies the information channel on employment possibilities, i.e. social network, and how individuals develop and improve their networks for the employment seeking process. Moreover, the authors analyse how people use social networks in the employment seeking process compared with other channels on possible employment opportunities.
Journal:Tiltai
Volume 81, Issue 3 (2018), pp. 99–100
Abstract
Internet users using digital diplomacy techniques can generate state soft power on social networks through the promotion of traditional power resources – culture, values and behaviour. In this way, the digital dissemination of information by states becomes an instrument of their power policy. This article analyses the concept of digital diplomacy, the transformation of its characteristics and activities in the digital space. The text examines the interaction between digital diplomacy and soft power, also focuses on the European Union’s digital diplomacy, which has become an important part of the EU’s foreign policy. Due to the novelty of the topic and the lack of research in the public discourse, the article is relevant to research in order to find out what digital diplomacy methods the EU institutions, diplomats, individual Internet users are and how it forms the European information geopolitics.