Management Activities to Motivate and Establish Employee Loyalty
Volume 42, Issue 1 (2024), pp. 5–16
Pub. online: 5 March 2024
Type: Article
Open Access
Open Access
Published
5 March 2024
5 March 2024
Abstract
The work examines modern strategies and management approaches aimed at increasing the level of motivation and establishing
the loyalty of personnel in organisations. An analysis of the integrated management activity model, which is specially adapted to
achieve maximum efficiency in the context of employee motivation and loyalty, was carried out. The main focus of the research is
on the role of leadership in creating a favourable working environment and forming a positive working atmosphere. The author also
considered modern management technologies that simplify motivation processes and ensure transparency in the interaction between
management and staff. The literature review and the analysis of the integrated model help to reveal the key aspects and principles that
underlie the successful management of employee motivation and loyalty in modern organisations. The article’s conclusions serve as
a basis for further research and development of personnel management strategies.