The article analyses the tendencies of the expression of the relation between the addresser and the addressee in the first Lithuanian advertisements, published in the periodicals Aušra, Varpas and Židinys at the end of the 19th century and the first half of the 20th century. The relation between the addresser and the addressee is considered to be one of the ways to achieve the peripheral persuasion effect. Attempts are made to perceive these relations in the article by analysing the linguistic expression in terms of pragmatic linguistics and stylistics, by means of which the addresser names the addressee and expresses a request-persuasion to purchase the advertised product. Since advertising is one of the most popular public genres entrenched in the present-day language, indirectly but considerably affecting not only the standard language development, but also the culture of communication, when analysing the tendencies of the expression of the relation between the addresser and the addressee in the first advertisements, the research results have been evaluated with respect to the rules of the general principle of politeness.
Šiame straipsnyje analizuojamaorganizacinės kultūra, jos svarba ir vertinimo metodai. Ištirti organizacinękultūrą svarbu dėl daugelio priežasčių: tai skatina darbuotojų lojalumą,apibrėžia organizacijos tikslus ir padeda užtikrinti sėkmingą jos veiklą. Šiamedarbe pateikiama įvairių mokslininkų organizacinės kultūros tyrimo priemoniųanalizė ir metodai, organizacinės kultūros elementų analizė, kuri atskleidžia,iš ko susideda organizacinė kultūra ir į ką reikėtų orientuotis parenkanttyrimo metodus. Aprašomi organizacinės kultūros tyrimo duomenų rinkimo būdai.Straipsnyje pateikiamas sukurtas organizacinės kultūros vertinimo metodo modelis,tinkantis objektyviai ištirti didelės organizacijos organizacinę kultūrą.
The article seeks to emphasize peculiarity of reception of the oeuvre of Prussian Lithuanian philosopher and writer Vydūnas. The author represents analysis of the literary polemic between Lithuanian writers Balys Sruoga and Julijonas Lindė-Dobilas. This polemic arose from B. Sruoga’s sharp review written for Vydūnas’s mystery play Jūrų varpai. Subsequently Vydūnas involves himself in to polemic with B. Sruoga which developed into direct literary controversy. The article discusses not only question about intricacy of Vydūnas’s works but seeks to answer the question: why B. Sruoga rejects professional critical evaluation of the play and insistently holds an opinion that Vidūnas’s oeuvre is unacceptable for Lithuanian reader. The article also introduces how after a few years changed B. Sruoga’s attitude in respect to Vydūnas’s personality and his oeuvre.
Hemp is a very valuable plant because each part of it can be used in many ways. It can be used to produce innovative products for building construction, chemical industry, medicine, textile production, consumption, and agriculture. In the article, the authors have aggregated the information about hemp cultivation and processing sector development in the European Union and Latvia and have described its cultivation possibilities, technological processes, and processing capabilities. The aim of the present article was to reveal the topicalities of hemp industry development in the European Union and Latvia. The tasks of the research were to present an overall description of hemp industry development trends in the European Union and to characterize hemp industry development in Latvia focusing on the national support activities and hemp cultivation and processing opportunities. The authors of the article have performed an extensive secondary data analysis to summarize the most important activities that should be done at the national scale to further enhance the development of hemp industry in Latvia.
The purpose of this article is to investigate the mechanisms contributing to increasing of the efficiency of the institutions andinstruments ensuring the innovative development of Russia, increasing of its competitiveness in terms of accession to the WTOand the OECD. The article considers factors, negatively influencing on the innovative development of Russia. In the article wasconducted comparative analysis of expenditure on R&D in the different countries, analysis of modern methods and tools of statesupport of innovative development. A complex of additional measures aimed at enhancing the innovative activity of the businesssector and the measures of state support of innovative development in Russia are proposed.
The article is devoted to an ethnomusicological, musical-textological, and performing analysis of the traditional dance the Hutsulka. The material is an audio recording of an anonymous wedding band from the Galician-Hutsul part of the Ukrainian Carpathians, made in the first half of the 20th century. This recording is included in the album ‘Music of the Ukraine’ released by the studio Folkways Records USA (vinyl, 1951). As the oldest known audio recording of the Hutsulka, the piece ‘Hutsulka and Kozachok Dances’ is characterised by an original interpretation of the genre at the musical form-building and thematic levels. Based on an analysis of the musical form, the melodic scale and the rhythmic structure, typical features of the performance style of the Kosmach-Brustury tradition are revealed. They are especially evident in the playing by the fiddler and fuyarnist. The identity of the fiddler was established hypothetically, by comparing these data with the testimonies of respondents.
The article focuses on the issue of the leadership competence of the heads of progymnasiums as a factor in making schools more effective. Progymnasium is part of the Lithuanian system, an institution of general education (Forms 1 to 8), an intermediate link between an elementary school and gymnasium, which differs from basic school in higher quality of activity, the created added value, and pupils’ learning achievements. Quantitative research was conducted with the participation of 193 progymnasium teachers. The research revealed that the leadership competence of the heads of progymnasiums significantly contributed to making schools more effective in terms of participation in projects, favourable conditions for teacher initiatives, participation of community members in the self-evaluation process, creating conditions for teacher professional development, supporting and promoting initiatives, initiating the process of progress and achievement assessment, ensuring the coherence of the mission, vision, and values of the educational institution, the involvement of parents /guardians/ caregivers, promotion of communication and collaboration between community members, and the maintenance of sustainable relations with social partners. The obtained research findings are to be considered as relevant for seeking active expression of leadership of the school authorities and teachers and making progymnasiums more effective.
Straipsnyje nagrinėjami veiksniai, darantys įtaką inovacijų diegimui Lietuvos viešbučių versle. Sprendžiama mokslinė problema: kokie inovacijų diegimo veiksniai aktualiausi Lietuvos viešbučių versle. Taikant ekspertinio vertinimo ir apklausos metodus atliekamas inovacijų diegimą lemiančių veiksnių vertinimas. Nustatyti svarbiausi inovacijų diegimą lemiantys veiksniai: rinkos imlumas, materialiniai ir finansiniai įmonės ištekliai. Inovacijų diegimą Lietuvos viešbučiuose labiausiai skatina konkurentai ir klientai. Pateikiamos rekomendacijos, kaip gerinti inovacinę veiklą Lietuvos viešbučių versle.
The analysis of literature on liberalisation of the services reveals that public goods, public institutions, privatisation and liberalisation have become the main subject of studies and different debates of the economists, politicians, as well as theoreticians and practicians of public administration during the last century. In the course of the period, there have been changes both in theoretical ideas and practical solutions while providing public services. During the last thirty years, theory of the public goods has involved topics of the analysis on the liberalisation and privatisation processes. Most of the studies related to the liberalisation of the services have been concentrated to financial aspects (expenses and income), while social benefits of the liberalisation, such as public interest, equality, versatility and accessibility of services, transparency, social cohesion and justice, have been left in the background.