Tiltai

Employers currently emphasise primarily the importance of the personal and social characteristics of employees, and focus less on their professional and business skills. Contrarily, employees often consider deep professional knowledge and skills to be their key strengths, and pay little attention to personal growth and the development of personal characteristics. The aim of the research is to compare the soft skills most frequently required by potential employers in job advertisements for the position of administrator to the employee soft skills predominantly identified by the students on the Tourism Administration course. A study designed to identify employer expectations was conducted in 2019 and 2021. In order to determine the opinions of students in 2021, a written questionnaire survey of higher education students on the Tourism Administration course was conducted. The analysis of the opinions of students, and an examination of employer expectations, demonstrate that employer expectations regarding the skills of potential employees, especially personal or soft skills, and student opinions, do not always match. The impact of the pandemic created a paradoxical situation in the labour market: before the pandemic, progressively more attention was being paid to employees’ soft skills; in the post-pandemic world and working in a hybrid way in the labour market, not all personal skills remain important.

T&T confirms its importance, as it contributes significantly to global GDP and creates jobs worldwide. These numbers began to

In the article there are analysed factors influencing implementation of innovations in Klaipėda city tourism sector. There are discussed the global changes noticeable in Lithuania tourism sector as well. On the basis of conducted in-depth interview with experts there are identified factors, which impede the realization of plans of implementation of innovations in enterprises of the tourism sector such as the following: lack of funding; the problem of attracting investors; unfocused tourism policy, formed in Klaipėda city; not prepared city tourism strategy and its underlying goals; insufficient efforts to attract tourists from neighboring countries. Analysis of the findings showed that with all identified failings there are named technological factors (IT technologies) as the most influencing factors determining implementation of innovations in Lithuania tourism sector, on the basis of which working efficiency may be enhanced and service quality may be improved.

The aim of this study is to compare the Baltic States (Estonia, Latvia, and Lithuania) and Hungary’s economic and social terms in the period from 2004 to 2015, with an emphasized character in the tourism processes. Each of the four countries joined to the European Union (2004). The 2008 economic crisis seriously affected these areas at both national and regional levels. We try to find the answer to what kind of processes took place in the economy and in tourism; and what kind of role has the regional marketing toolbar in each countries’ prosperity; and it is still possible to enhance the affirmation of the tourism potential with the online marketing tools.

The region of Lithuania Minor to which the northern part of the Curonian Spit belongs, has been characterized by changing national affiliation in the course of the twentieth century (Germany, Soviet Union, Lithuania) and the resulting change of population. The following article analyses how different social actors have recurred to and managed the Curonian Spit’s cultural heritage. It shows how Curonian cultural heritage has been mobilized for the making of nationalist identities. Taking the case of the village of Nida (Nidden) it is shown that heritage is nothing fixed or given but is, in fact, produced over the course of time depending on the political, economic and social interests of the social actors involved as well as on the societal background. The example of the Curonian Spit and the making of cultural heritage is a contested and flexible process. Heritage is nothing fixed or given but is made and remade over the course of time, depending on the political, economic and social interests and power resources of the social actors involved. My examples have shown how the production of Curonian heritage has flexibly contributed to the making of German, Soviet as well as Lithuanian identities.