Tiltai

The study analyzes the components of the image of telecommunications sector organizations and discusses theoretical aspects. The purpose of this study is to determine what image of the managers of Telia, Tele2 and Bitė is being created in the Lithuanian online media in 2020. The results obtained may be useful for the management of companies operating in the telecommunications sector and other researchers who may extend the research conducted. In order to implement the tasks set in the work, the article uses several methods: first, the method of analysis and synthesis of scientific literature is used, the concept and features of organizational image are presented. The variety of image concepts is revealed and the main differences are distinguished. The specifics of communication of telecommunications company managers are analyzed. The results of an empirical study aimed at investigating what image of the managers of telecommunications companies operating in Lithuania, Telia, Tele2 and Bitė, is being formed in the online media in 2020 are presented and analyzed. It was found that the CEO of Tele2, Petras Masiulis, communicates the most, and the CEO of Telia, Danas Strömberg, communicates the least. Of the CEOs of telecommunications companies, Telia, Tele2, and Bitė, the CEO of Tele2, P. Masiulis, has the best and most solid image in the Internet media: his image was most often seen, he is always depicted as a positive, self-confident, restrained, and solid leader. Analyzing the relationship between telecommunications companies’ investments in advertising and the image of company CEOs in the Internet media, it can be stated that companies’ investments in advertising are partially related to the frequency of communication of company CEOs and their positive positioning in the Internet media.

The work examines modern strategies and management approaches aimed at increasing the level of motivation and establishing

Having acknowledged the importance of leadership, it seems there is lack of research in the field of developing the leadership skills of healthcare workers. Therefore, this article aims to answer the problem question: what leadership abilities of healthcare workers are important, and what are the opportunities to develop them in healthcare institutions? Theoretical insights and quantitative research have been used to answer this question. The questionnaire survey of healthcare workers conducted confirms that the expression of leadership is inseparable from motivation, being an example, help and cooperation, the ability to mobilise the team to act in one direction and achieve the set goals. The study shows that the development of leadership skills is achieved through personal development, the formation of positive attitudes towards changes, the dissemination of leadership competence, independent activity, and mutual interaction. The study is significant in that it can help understand factors for the improvement of the subject under consideration, and make a targeted intervention in ongoing processes of the development of leadership skills, improving them and achieving better results in the development of the leadership skills of healthcare workers.

The subject of this study is leadership styles in educational establishments. Our tasks were as follows: to analyse leadership styles and to carry out an expert study aiming at the evaluation of leadership styles in educational establishments. The methods of investigation consisted in the analysis of scientific literature, systemisation, application of the principles of logical analysis and synthesis, generalisation, induction and deduction.

The authors of this article argue that work in the 21st century is more complex instead of being routine. Solution of education management problems in the Baltic Region is greatly affected by system approach ideas that treat actions as a unified system that consists of mutually related elements with constant interaction of internal and external environment factors. The evolving nature of school environment has placed new demands on educational leaders. Where knowledge of school management, finance, legal issue and state mandates was once the primary focus for the preparation of school leaders, education reform has created an urgent need for a strong emphasis on development of instructional leadership skills to promote good teaching and high level learning. Educational leaders must recognize and assume a shared responsibility not only for students’ intellectual and educational development, but also for their personal, social, emotional and physical development. In the article was discovered that school principals need to improve their management competences in personnel management, financial and communication management for successful school leadership.