Regional Formation and Development Studies

The article analyses the issue of the seasonality of tourism, and examines whether cultural activities could mitigate this problem in the famous Lithuanian resort of Neringa. Research results from other countries indicate that this is quite an effective strategy for reducing seasonality. The study aims to explore the region’s seasonal challenges and identify cultural events that could help alleviate the seasonality of tourism in Neringa. It employed a quantitative survey and descriptive statistics for data analysis. The findings reveal that the seasonality of tourism in Neringa can be reduced by increasing the number of festivals and concerts, creating tourism packages that include cultural events, and organising these events to leverage the connection between nature and culture.

Employers currently emphasise primarily the importance of the personal and social characteristics of employees, and focus less on their professional and business skills. Contrarily, employees often consider deep professional knowledge and skills to be their key strengths, and pay little attention to personal growth and the development of personal characteristics. The aim of the research is to compare the soft skills most frequently required by potential employers in job advertisements for the position of administrator to the employee soft skills predominantly identified by the students on the Tourism Administration course. A study designed to identify employer expectations was conducted in 2019 and 2021. In order to determine the opinions of students in 2021, a written questionnaire survey of higher education students on the Tourism Administration course was conducted. The analysis of the opinions of students, and an examination of employer expectations, demonstrate that employer expectations regarding the skills of potential employees, especially personal or soft skills, and student opinions, do not always match. The impact of the pandemic created a paradoxical situation in the labour market: before the pandemic, progressively more attention was being paid to employees’ soft skills; in the post-pandemic world and working in a hybrid way in the labour market, not all personal skills remain important.

T&T confirms its importance, as it contributes significantly to global GDP and creates jobs worldwide. These numbers began to

The aim of this study is to compare the Baltic States (Estonia, Latvia, and Lithuania) and Hungary’s economic and social terms in the period from 2004 to 2015, with an emphasized character in the tourism processes. Each of the four countries joined to the European Union (2004). The 2008 economic crisis seriously affected these areas at both national and regional levels. We try to find the answer to what kind of processes took place in the economy and in tourism; and what kind of role has the regional marketing toolbar in each countries’ prosperity; and it is still possible to enhance the affirmation of the tourism potential with the online marketing tools.

The article discusses XXI c. trends of tourism development in the Kaliningrad Region, Russian Federation. The main focus is on the analysis of regional tourism development program documents and basic projects of tourism sector. Based on statistical data, parameters of tourism development in the Kaliningrad Region are assessed, and factors and problems slowing down the process are identified.