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  5. Volume 12, Issue 1 (2014)
  6. PASLAUGŲ KOKYBĖS SĄSAJOS SU AB „LIETUVOS ...

Regional Formation and Development Studies

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PASLAUGŲ KOKYBĖS SĄSAJOS SU AB „LIETUVOS DRAUDIMAS“ KONKURENCINGUMU
Volume 12, Issue 1 (2014), pp. 100–112
Violeta Grublienė   Edita Ambraziūnaitė   Loreta Venckevičė  

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https://doi.org/10.15181/rfds.v12i1.689
Pub. online: 4 August 2022      Type: Article      Open accessOpen Access

Published
4 August 2022

Abstract

In this paper correlation of competitiveness and service quality are analyzed in theoretical and practical regard. It is emphasized that competitiveness might be evaluated according to different levels and formats. When preparing this paper scientific sources were analyzed and summarized, organizations were evaluated employing the methods of competitive profile analysis and surveying. Total of 316 Lithuanian insurance companies’ clients from various regions and towns of the country were surveyed. During the evaluation of the organizations direct and indirect factors influencing competitiveness were accentuated. Factors determining quality of service were also evaluated. Results of the research confirmed the hypothesis that competitiveness of service providing companies is mostly determined by the factor of service quality. Correlation between service quality and competitiveness of service providing companies was determined.

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Keywords
competitiveness services quality correlation influence

JEL CODES
M10 M12 L2

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