Journal:Tiltai
Volume 76, Issue 1 (2017), pp. 127–142
Abstract
The article analyzes the practical aspects of quality evaluation of beauty therapy services quality at the thepractical teaching center and describes the beauty therapy service quality and its criteria of introdusing quality test results from perspective of a consumer This article is based on the analysis of scientific and normativeliterature and the results of quality research which are based on the model of beauty therapy service quality evaluation.
In this paper correlation of competitiveness and service quality are analyzed in theoretical and practical regard. It is emphasized that competitiveness might be evaluated according to different levels and formats. When preparing this paper scientific sources were analyzed and summarized, organizations were evaluated employing the methods of competitive profile analysis and surveying. Total of 316 Lithuanian insurance companies’ clients from various regions and towns of the country were surveyed. During the evaluation of the organizations direct and indirect factors influencing competitiveness were accentuated. Factors determining quality of service were also evaluated. Results of the research confirmed the hypothesis that competitiveness of service providing companies is mostly determined by the factor of service quality. Correlation between service quality and competitiveness of service providing companies was determined.