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Relative importance of retail store image and consumers characteristics on the perception of value and willingness to pay a premium price

Jolanta Žemgulienė

https://doi.org/10.15181/rfds.v9i1.602

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 9, Issue 1 (2013), pp. 157–165

Abstract

Retail store image, customer evaluation of merchandise value and intention to purchase have been studied as a most important constructsof the retail domain. It is considered from previous research, that store image is expressed in terms of tangible and intangibledimensions as assessed by consumers. Consumers are affected by the store’s attributes and consider image associations in order toassess perceived benefits and attitudes. This study develops a proposition that store image makes an influence on the level of perceivedproduct value. As recent research has shown, perceived value is related to willingness to pay a higher price. Accordingly, thisstudy posits a path model of store image, product value perception and willingness to pay a premium price. The proposed theoreticalframework entails insights on the differences in retail image – customer attitude relationship according to customer characteristics –gender and income. Therefore I hypothesize the impact of gender and income on the perceived merchandise value and willingnessto pay a premium price. Analyzing the path model, this paper investigates the influence of retail image and customer characteristicson the important retail outcomes. The results suggest a link of retail store image and perceived value of merchandise, also the hypothesizedassumptions of the link of customer income and endogenous variables of perceived value of merchandise and willingnessto pay a higher price were supported by the results. Findings of the structural model do not support the effect of the gender on therelationship between retail image and resultant variables of perceived value of merchandise and willingness to pay a higher price.

CONTENTS OF STUDY COURSES “HISTORY OF PEDAGOGY” AND „LITERATURE DIDACTICS” IN THE 40IES AND 50IES OF THE 20TH CENTURY – PROMOTER OF STUDENTS’ HISTORICAL EXPERIENCE

Baiba Kaļķe Elita Stikute

https://doi.org/10.15181/tbb.v73i1.1271

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Tiltai Volume 73, Issue 1 (2016), pp. 157–170

Abstract

During the soviet times pedagogy in Latvia develops in difficult and controversial conditions. It becomes a specific area of influence and a propaganda tool, in which ideologised guidelines of soviet pedagogy prevail. So far Soviet experience in education theory and practice (1940–1941, 1944–1990) has not been fully identified and evaluated because it is “recent” history. People living during the soviet times have developed self-experience, based on which conclusions can be made. At the same time young people develop this experience in their daily life (communicating with people, watching and reading in the mass media), thus based on other people’s experience. One of the sources promoting teachers’ historical experience is study courses The History of Pedagogy and Literature Didactics, in which future teachers gain knowledge about the historical development of pedagogy, learn different ideas proposed by famous educators, acquire skill in analysing pedagogical ideas in the context of a particular historical period, assess different offerings of pedagogy and their application in nowadays pedagogical situations. At the same time in the study course Literature Didactics future teachers enrich their knowledge about the development of Didactics of Latvian Literature during the soviet period, master their skills in critical evaluation of study contents, study programs, materials, additional materials, study aims, methods and approaches as well as teacher student interaction during the lesson.

GENDER ORDERS IN THE INTERNATIONALIZATION PROCESS: FROM OUTSIDE IN AND FROM INSIDE OUT

Irena Dychawy Rosner

https://doi.org/10.15181/tbb.v69i1.1057

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Tiltai Volume 70, Issue 1 (2015), pp. 157–164

Abstract

The process of internationalization and awareness of the other are procedures of presently existing strategies in higher education. Currently, as a part of transcultural education, a growing amount of alternative cross-border educational programs are offered. Critics have suggested that practices focus less on contemporary gender issues in international educations than on issues of language and culture. Globally, employees in health and social care professions are predominantly female, which thus attracts reflective learning on issues connected to gender. This article illuminates an example where Swedish and Danish nursing students participating in an exchange program in Öresund Region have shown gender responsiveness and preconceptions during their clinical practice abroad. Further, this article proposes some ways forward to a more pedagogical approach to increase vocational awareness of gender issues.

Sustainable Tourism Development

Iwona Niedziółka

https://doi.org/10.15181/rfds.v7i2.2371

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 8, Issue 3 (2012), pp. 157–166

Abstract

The article presents the main ideas of sustainable tourism – new form of tourism promoted by authorities, environmental and social institutions and international organizations. It implies taking into account economic, environmental, and socio-cultural aspect by planning and management of tourism. The article presents historical background of the idea of sustainability and main international events concerning this topic. The author highlights negative effects of tourism that can be prevented by applying the principles of sustainable development.

LINGUASTATISTICAL ANALYSIS OF BORROWED WORDS USED IN SCHOOL TEXTBOOKS AND CHILDREN’S LITERATURE

Viktorija Kuzina

https://doi.org/10.15181/rh.v0i16.1018

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Res Humanitariae Volume 16 (2014), pp. 156–169

Abstract

Aim of this work is to discover the usage of foreign words in textbooks for primary schools because foreign words are more crucial components of vocabulary. As figures of statistics show there are too many of foreign words used in textbooks for children in primary classes. Teachers consider that foreign words should be included in the textbooks in a more limited amount. Yet time has come to consider young learners self-assessment as well. The main attention at the teachers’ studies courses is paid to teaching foreign methodology.

Cosmetics Brand Equity Formation in Awareness of Latvian Consumer

Jelena Šalkovska Anda Batraga Aelita Mežpapa

https://doi.org/10.15181/rfds.v16i3.1129

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 17, Issue 3 (2015), pp. 155–168

Abstract

Creation of strong brand and increment of brand’s equity in the market is main goal of business. Usage of brand equity concept allows brand owners to sell branded products at higher price, gain greater market share, better promote products in the market, penetrate in market more easily, acquire more loyal consumers, improve effectiveness of marketing communications and enlarge product lines more successfully. Therefore for last 20 years brand’s equity conception, that consists from financial and consumer perceived brand’s equity, has become increasingly actual. It is also important task for brands in Latvian cosmetics market, because market itself is strongly saturated, highly competitive, and brand communication is very active, and therefore this kind of market requires brands to create their own unique approach, so they could stand out and successfully compete with other brands.

Tendencies and Factors of Regulation of Development i n Latvian Banking System

Alexander Masharsky

https://doi.org/10.15181/rfds.v11i3.618

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 11, Issue 3 (2013), pp. 155–164

Abstract

The aim of the paper is to study the influencing factors and to identify the ways of improving the effectiveness of regulation in theLatvian Bank system (LBS). Basing on the systemic comparative and logical analysis data of the efficiency of regulation in differentstages of LBS development article demonstrates that its key factor is the level of business ethics and professionalism of majorshareholders and top management of the banks, but the main directions of improving its efficiency is an increase of the role of contentapproach to control in comparison with the formal approach.

Klaipėdos rajono gyventojų korupcijos suvokimo ir patirties kaita pandemijos sąlygomis

Ilvija Pikturnaitė Jurgita Paužuolienė Robertas Kavolius

https://doi.org/10.15181/rfds.v34i2.2252

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 34, Issue 2 (2021), pp. 155–166

Abstract

Pasaulinė pandemija ir būtinybė imtis atsako veiksmų sukuria palankią terpę korupcijai, silpnina jos prevencijos priemones bei keičia visuomenės

moralines nuostatas. Nacionaliniai tyrimai atskleidė prastėjančią korupcijos prevencijos situaciją, piliečių ketinimą imtis neteisėtų

veiksmų sprendžiant savo problemas. Straipsnyje pristatomi tęstinio Klaipėdos rajono savivaldybėje atlikto tyrimo rezultatai, leidžiantys įvertinti

gyventojų korupcijos suvokimo ir patirties kaitą pandemijos sąlygomis. Nors vis daugiau Klaipėdos rajono gyventojų suvokia korupcijos

grėsmę ir žalą, ištirta, kad pateisinančiųjų korupciją, kaip galimą problemos sprendimo būdą, dalis vis dėlto padidėjo. Respondentų nuomone,

korupcija labiausiai paplitusi: medicinos įstaigose, teisme, žemėtvarkoje. Tyrimo dalyviai nurodė šiek tiek dažniau davę kyšius įvairiems

subjektams, dažniausia – medicinos įstaigų darbuotojams. Nors gyventojai mažiau pastebi užuominų ir kyšio prašymų, tačiau dažniau patys

apsisprendžia duoti kyšį. Be to, daugiau respondentų nurodė ketinantys ir ateityje duoti kyšį prireikus spręsti problemas.

Prieš srovę ar pasroviui: būties vertybinės paieškos

Brigita Kreivinienė

Pub. online: 4 Aug 2022 Type: Book Review

Open Access

Journal: Tiltai Volume 87, Issue 2 (2021): Volume 87, pp. 155–158

Abstract

Jūratė Sučylaitė. Prieš srovę. Psichikos sveikata ir vertybės šiuolaikiniame pasaulyje. 2021. Klaipėdos universiteto leidykla

Gydytoja, psichiatrė, poezijos terapeutė pristatė šiemet išleistą monografiją „Prieš srovę“ (recenzentai: dr. Laima Sapiežinskienė, socialiniai mokslai, Lietuvos sveikatos mokslų universiteto Neuromokslų institutas, ir prof. dr. Tony’is Wall’as, Česterio universiteto Europos darnaus vystymosi ir verslo tyrimų padalinys, Jungtinė Karalystė).

Savalaikė monografija, kurioje autorė analizuoja keletą aktualių ir subtilių temų. Visos jos aktualizuotos COVID-19 pandemijos, kuri ne tik alina žmonijos psichosocialinius išteklius, bet ir kelia sudėtingus iššūkius žmogiškumui, ieškant savojo Aš, laikotarpiu. Šiandieniniame pasaulyje stebimas psichikos sveikatos klausimų aktualizavimas: apie tai kalbame, analizuojame augančius susirgimo skaičius, aptariame priežastis, ieškome žmogaus atsparumo taškų būties, gilesnių pajautų kontekste.

МОРЕ В ЯЗЫКЕ И КУЛЬТУРЕ СЛАВЯН (ЭТНОЛИНГВИСТИЧЕСКИЙ АСПЕКТ)

Marina Valencova

https://doi.org/10.15181/rh.v18i0.1235

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Res Humanitariae Volume 18, Issue 2 (2015), pp. 154–166

Abstract

Simple and clear at the first glance, the word sea, having Indo-European parallels which have practically the only meaning ‘sea’, on a closer examination turned out to be not so clear. Linguistic and ethno-linguistic, including folklore, data of Slavic traditions make it possible to interpret the word sea in Slavic languages and dialects in the sense of ‘water’ in general, and especially – the vast expanse of water – regardless of salinity, flowage and other properties of water. Moreover, the same semantics are characteristic of many, if not all, Indo-European denominations of the sea, and many words of non-Indoeuropean languages as well. Aspects of future studying of this topic can be seen in the explanation of other words with root *mor-/mar-, identification of their semantics, motivational relations and etymology, as well as other lexems, denoting the sea, the causes of their emergence or preservation in i.-e. languages and solving a number of other problems of diachronic aspect.

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