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Internetinės rinkodaros tendencijos ir efektyvumo vertinimo kriterijai

Vytautas Juščius Edita Baranskaitė

https://doi.org/10.15181/rfds.v15i2.1084

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 16, Issue 2 (2015), pp. 44–53

Abstract

Sparti internetinės rinkodaros plėtra neišvengiamai skatina investicijų šioje srityje augimą, tačiau įmonėms gana sudėtinga prognozuoti internetinės rinkodaros programų atsiperkamumą. Internetinės rinkodaros efektyvumo vertinimo kriterijai ir jo didinimo kryptys mokslinėje literatūroje nepakankamai ištirtos. Tyrimu siekta išanalizuoti internetinės rinkodaros krypčių efektyvumo vertinimo kriterijus ir jo didinimo galimybes. Straipsnyje, atlikus lyginamąją mokslinės literatūros analizę, atskleistos naujausios internetinės rinkodaros tendencijos, siejamos su antros kartos žiniatinkliu, lokalizacija ir daugiaekraniškumu. Pagrindinėmis internetinės rinkodaros kryptimis tampa paieškos sistemų optimizavimas ir rinkodara, elektroninio pašto ir invazinė rinkodara, sindikuotas turinys ir RSS, reitingų tinklalapiai, socialiniai tinklai, forumai, tinklalaidė, tinklaraščiai, valdikliai. Šių krypčių efektyvumas gali būti vertinamas finansiniais ir nefinansiniais rodikliais. Nefinansinių rodiklių pagrindas – vartotojų teikiamos pirmenybės. Finansiniais internetinės rinkodaros efektyvumo rodikliais tampa lankomumo, investicijų pelningumo (ROI) ir konversijos rodikliai.

The Methodological Principles of Genocide Teaching in The School Course of History

Dmytro Desiatov

https://doi.org/10.15181/rfds.v18i1.1246

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 18, Issue 1 (2016), pp. 43–50

Abstract

Teaching history of genocides has taken a special place in the school history course. This article describes basic methodological principles of teaching the genocides topic in the school history course. There are defined teacher’s methodical mistakes in the process of teaching the history of genocides. The article is focused in the importance of using cross-curricular themes and different aspects in teaching the history of genocides. There is a based conclusion about the necessity of the organization of teaching the history of genocides from the point of the social psychology. There is a question defined on the comparative teaching of history of genocides.

Public Administration of the Development Areas in Ukraine

Tatyana Gogol

https://doi.org/10.15181/rfds.v21i1.1408

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 21, Issue 1 (2017), pp. 43–52

Abstract

This study aims at presenting complex information on the specifics of regional development and its management system, as well as the experience of forming and implementing the state regional policy in Ukraine. The information in the article is presented in the context of generally accepted notions and concepts of regional development and regional policy, along with the European experience and global trends, but first of all it is based on the realities of regions and rural areas in Ukraine and on its governance model. It has been determined that to establish an effective and competent public administration of rural development should be a priority, singled out as part of the state regional policy, socially orientated and coordinated with sectoral policies.

Voluntary Private Investments Role in Pension System in Latvia

Evija Dundure Biruta Sloka

https://doi.org/10.15181/rfds.v29i3.1993

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 29, Issue 3 (2019), pp. 43–52

Abstract

Pension systems have become one of the main priorities for the national governments. Developed countries population is getting older by putting the pressure on the state budgets and work age people tax load. The current pension system in Latvia performs according to regulation of state compulsory unfunded pension scheme since 1996 and regulation of the state funded or accumulated pension scheme since 2001. The third pension system pillar is private voluntary pension schemes realized in form of people contributions into pension funds and life insurance policies. Aim of the research – deeper analyses of voluntary private investments as the pension system part and its development challenges in Latvia. Research methods: scientific publications and previous conducted research analysis; analysis of time series on private pension fund developments in Latvia and comparisons with the situation in other OECD countries. The authors were looking for answer on the question – can voluntary private investments cover the gap between pre-retirement and after-retirement income of population in Latvia and what are the pre-conditions for it.

A proposal for inquiry of network and challenge-based learning in social work education

Irena Dychawy Rosner Mats Högström

https://doi.org/10.15181/tbb.v79i2.1776

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Tiltai Volume 80, Issue 2 (2018), pp. 43–54

Abstract

Today’s welfare system faces a variety of social challenges in terms of social vulnerability, inequality and the presence of segregated and parallel societies. Within this complexity, the professional practitioner meets opportunities for action, institutional frameworks, and the role of higher education as a future social innovator. The objective of this paper is to suggest an inquiry concerning how social work students form their conception on the complexity of every-day social work practice and professional expertise. The focus is to investigate social work students’ process and formation of knowledge regarding challenge based learning (CBL). Methodologically the examination will be based on multi-method data triangulation design. In conclusion this paper suggests the use of socio-ecological and social learning theory to develop more dynamic teaching models to enhance the understanding of the challenging pathways linking social structures in development of students’ professional self.

DRAUGŲ LAISVALAIKIS VILNIAUS APSKRITYJE: KAIMAS, MIESTAS IR DIDMIESTIS

Žilvytis Šaknys

https://doi.org/10.15181/rh.v28i0.2225

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Res Humanitariae Volume 28 (2020), pp. 43–58

Abstract

The aim of this article is to compare the leisure time of friends in different parts of the Vilnius area: a village, a town and the city. The study is based to a great extent on fieldwork, using the opportunities of semi-structured interviews. Comparing longer-term, travel-related forms of leisure, there are greater opportunities for such friends’ leisure time in the big town or city. Meanwhile, based on an analysis of short-term forms of friends’ leisure time, the article concludes that both in Soviet times and in recent years, there is no great difference between common leisure in different types of settlements. This is due to the short distance to Vilnius, the big city, of the areas studied. On the other hand, the leisure and entertainment infrastructure was created for tourism. These differences are further reduced by an increasing amount of free time being spent in cyberspace.

Teisės vaidmuo pasaulinėje politikoje: iššūkiai demokratijai

Alvyda Obrikienė

https://doi.org/10.15181/rfds.v30i1.2033

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 30, Issue 1 (2020), pp. 41–51

Abstract

Pasaulinės politikos sąvoka paprastai vartojama globalizacijos epochoje pakitusiems tarptautiniams santykiams apibūdinti. Pokyčiai pasaulinėje politikoje lemia istorinį ginčą dėl realizmo ir liberalizmo teoretikų revizijos, kuriame atsiskleidžia šių dienų demokratijai kylantys iššūkiai. Ankstesnėse tarptautinių santykių teorijose buvo aiškiai įžvelgiamas jėgos pagrindimas, vėliau teisės reikšmė išaugo, o globalios politikos kontekste šis dominavimas nebeaiškus. Straipsnyje siekiama nustatyti teisės įtaką dabartinei pasaulinei politikai, kur akivaizdi slinktis nuo valstybių tarpusavio santykių į globalų lygmenį, kuriam nebebūdingas tradicinis tarpvalstybinis bendravimas, be to, išsiplečia bendravimo sritys, įsitraukiant į sudėtingą ir daugialypį priklausomybių tinklą. Globalizacijos sąlygomis kinta nacionalinės teisės reikšmė, kuri lemia demokratijos „susitraukimą“, kartu ir naujus iššūkius demokratijai. Demokratijos plėtojimas siejamas su nacionaline valstybe, o pasaulinei politikai būdingesni galios santykiai, menkinantys demokratijos plėtrą globaliu lygmeniu. Galios santykiai lemia netolygius santykius, kurie didina atskirtį tarp valstybių, be to, ryškėjanti nelygybė sudaro naujus kliuvinius demokratijai.

1942 M. „EKUMENINIS“ GIESMYNAS IR JO ĮDIEGIMO SUNKUMAI

Darius Petkūnas

https://doi.org/10.15181/mtd.v5i0.2013

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Mokslo ir tikėjimo dialogai Volume 49, Issue 5 (2019), pp. 41–68

Abstract

In 1942 the Lithuanian Reformed Collegium resurrected the Lutheran ecumenical hymnal project which the Lutherans had dropped after the repatriation of 1941. The Lithuanian book appeared in an abridged version entitled: Evangelikų Giesmynas su Maldomis (Evangelical Hymnal with Prayers) later that year. By special permission of the Lutheran consistory, only the Kaunas Lutheran congregation used this hymnal. In 1943 the Lutheran pastors established their own hymnal commission to produce a suitable Lutheran hymnal, based on the Pagerintos giesmių knygos (Improved Books of Hymns), the official Lithuanian Lutheran hymnal at that time. The soviet occupation made it impossible to continue the project. The book was not popular in the Reformed Church, especially after the apostasy of Adomas Šernas. It was only in 1986 that it was made the official hymnal of the Lithuanian Reformed Church because copies of the old official hymnal were no longer available.

JONO PAULIAUS II KŪNO TEOLOGIJA KAIP KELIAS Į LAIMINGĄ GYVENIMĄ

Andrius Vaitkevičius

https://doi.org/10.15181/mtd.v0i6.2199

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Mokslo ir tikėjimo dialogai Volume 50, Issue 6 (2020), pp. 41–57

Abstract

In this article we will try to answer the question – what is the meaning of human corporeality? What is its meaning and significance in the life of a particular person? We will analyze and rely on the cycle of John Paul II’s catechesis about the creation of man and woman and the significance of human love, more commonly known as “the theology of the body”. We will rely on the theological understanding of human corporeality of the Roman Catholic Church and will try to answer the question: is it possible to be happy living here on earth? We will ask the question: how do our corporeality and the perception of the limitations of our corporeality affects the understanding of our happiness? Is it possible to have a recipe for a happy life while knowing of man’s tendencies to choose a life through the experience of the body, which can theologically be called as humiliating the human existence itself? We will analyze some models of thinking patterns that despise the human body. The Biblical narrative – recorded in the Book of Genesis – about the creation of the man and the woman will serve to answer to the fundamental questions related to the perception of human corporeality and its destination.

Gamybos įmonės įvaizdžio trūkumai klientų požiūriu

Algirdas Giedraitis Daiva Viningienė

https://doi.org/10.15181/rfds.v22i2.1475

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 22, Issue 2 (2017), pp. 41–49

Abstract

Straipsnyje analizuojamas gamybos įmonės įvaizdis klientų požiūriu. Teorinė analizė atskleidė, kad gamybos įmonės įvaizdžio struktūrą sudaro: organizacijos vidinis, vadovo, darbuotojų, prekės ir paslaugos, prekių ženklo įvaizdžiai. Kadangi klientas pasirenka prekės ženklą, gamybos įmonės įvaizdis turi išsiskirti iš kitų rinkos dalyvių teigiamu aspektu ir būti kažkuo individualus. Remiantis atlikto žvalgomojo tyrimo rezultatais, išskiriami gamybos įmonės įvaizdžio trūkumai: socialinis atsakingumas (7 %), vadovo išvaizda (3 %), darbuotojų paslaugumas (8 %), paslaugos kokybė (7 %), darbuotojų lojalumas prekės ženklui (7 %). Nepašalinus šių trūkumų, galima susilaukti iš klientų netinkamo požiūrio į gamybos įmonę ir taip prarasti klientus. Klientų požiūris į gamybos įmonės įvaizdį itin svarbus, nes apsprendžia ateities lūkesčius ir galutinius rezultatus.

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