Klaipėdos universitetas

The article presents the main ideas of sustainable tourism – new form of tourism promoted by authorities, environmental and social institutions and international organizations. It implies taking into account economic, environmental, and socio-cultural aspect by planning and management of tourism. The article presents historical background of the idea of sustainability and main international events concerning this topic. The author highlights negative effects of tourism that can be prevented by applying the principles of sustainable development.

The article deals with the anthropometric measures that have been used in the dwellings construction, determined different types of measurement. Dwelling parameters and its components were analysed based on human body.

This article analyzes the question of the usage of the descriptive phrase žmogus su negalia and its syntactic competitors. The origin and spread of the phrase žmogus su negalia and variations of its evaluation by the language norm is discussed. Data that was collected from the Corpus of Modern Lithuanian Language, other sources of various functional styles, and a survey shows the real usage of the language components that describe people with disabilities. The research analyzes the correctness of the various language examples and problematic cases of usage are explicitly discussed. This article questions the causes and validity of the change of the level of correctness of the phrase žmogus su negalia.

Aim of this work is to discover the usage of foreign words in textbooks for primary schools because foreign words are more crucial components of vocabulary. As figures of statistics show there are too many of foreign words used in textbooks for children in primary classes. Teachers consider that foreign words should be included in the textbooks in a more limited amount. Yet time has come to consider young learners self-assessment as well. The main attention at the teachers’ studies courses is paid to teaching foreign methodology.

Creation of strong brand and increment of brand’s equity in the market is main goal of business. Usage of brand equity concept allows brand owners to sell branded products at higher price, gain greater market share, better promote products in the market, penetrate in market more easily, acquire more loyal consumers, improve effectiveness of marketing communications and enlarge product lines more successfully. Therefore for last 20 years brand’s equity conception, that consists from financial and consumer perceived brand’s equity, has become increasingly actual. It is also important task for brands in Latvian cosmetics market, because market itself is strongly saturated, highly competitive, and brand communication is very active, and therefore this kind of market requires brands to create their own unique approach, so they could stand out and successfully compete with other brands.

The aim of the paper is to study the influencing factors and to identify the ways of improving the effectiveness of regulation in theLatvian Bank system (LBS). Basing on the systemic comparative and logical analysis data of the efficiency of regulation in differentstages of LBS development article demonstrates that its key factor is the level of business ethics and professionalism of majorshareholders and top management of the banks, but the main directions of improving its efficiency is an increase of the role of contentapproach to control in comparison with the formal approach.

Pasaulinė pandemija ir būtinybė imtis atsako veiksmų sukuria palankią terpę korupcijai, silpnina jos prevencijos priemones bei keičia visuomenės