Res Humanitariae

The article deals with the “theater” of entertainment world as issue of mediated society. Modern Western society can be called a mediated society for a strong impact of new, global media. Under these conditions, society, culture and everyday life is increasingly interpreted using a model of theatre and theatrical metaphors. Theatre is becoming one of the key concepts of the modern Western social categories, such as the use of concepts as simulation or society of the spectacle. Regarding to the wide spread of the new – digital media, especially the Internet, in recent decades of Western society, has increased the consumption of popular culture, one might say, began the era of the entertainment world. This study – one of the first attempts to analyze the philosophical Lithuania entertainment world phenomenon: the genesis, structure, impact on society. This article analyzes the phenomenon of entertainment world: its genesis, structure, impact on society. The objective: to explore the causes and trends of mass spread of the phenomenon of entertainment world in contemporary Western culture as an integral part of a technological breakthrough result of new media. The analysis of the phenomenon of entertainment world aims to: 1) explore genesis, causes and objectives of the world of entertainment as a cultural phenomenon and to reflect critically its forms of thinking and lifestyle; 2) reveal the structure of the entertainment world in twenty-first century society of the spectacle; 3) analyze the influence of the media impact to the entertainment world.