Journal:Tiltai
Volume 95, Issue 2 (2025), pp. 106–117
Abstract
The burgeoning phenomenon of virtual influencers presents conflicting approaches to the taxonomy of virtual influencers, and lacks a unified conceptual framework. This paper presents a systematic review of the literature on the meaning of virtual influencers. It begins by examining and comparing multifaceted definitions, and presents five main characteristics of virtual influencers, based on various definitions by previous authors. The study proposes a comprehensive typology of virtual influencers, based on four key dimensions: design, ownership, sponsorship disclosure, and follower size. Through systematic analysis, comparison and the synthesis of existing literature, the paper clarifies the current state of knowledge, and identifies critical future research directions within each typological dimension.
Journal:Tiltai
Volume 94, Issue 1 (2025), pp. 52–62
Abstract
In this review-type article, the authors present project management in public sector institutions, with a particular focus on the application of Agile methodology. This review seeks to address the potential benefits of Agile methodology in addressing public sector challenges and the key obstacles to its successful implementation. Termed ‘Agile Government’, the approach aims to align public institutions with citizens’ needs, enhance efficiency, productivity, innovation and digital capabilities, improve decision-making processes, and foster collaboration between teams. Moreover, it serves as a response to global crises, such as the Covid-19 pandemic, refugee issues, climate change, and more, all while optimising the use of resources. Methods applied in the article are the following: systematic analysis, comparison, and synthesis.