Klaipėdos universitetas

Nowadays it is not enough to be a good manager, because that model of managing creates a distance between the administration

The Venclova House-Museum is probably the most discussed museum in Lithuania today. Not only are the museum’s activities and the communication of the collection discussed, but also the general question of the need for and value of this museum. In February and March 2022, a study of the museum’s performance was carried out on the Internet. The research highlighted the main and the most debated problems relating to the communication of the museum, as well as identifying fundamental communication errors which have been made by this cultural heritage communication institution. During the research, parallels between the process of museum decolonisation (which is currently taking place in museums all over world), and the main communicational issues of the Venclova House-Museum were also identified. The study includes a semantic analysis of the museum’s performance on the Internet, a qualitative content analysis of discussions on Facebook, and semi-structured interviews with participants in the discussion.

Interest in ensemble performing is increasing in modern culture, so the study of the double piano concerto, a large ensemble genre, in the context of the modern understanding of culture as a universal informational and communicative space, is relevant. Culture is a means of socio-cultural communication, carried out through the generation and transmission of communicative codes that make up the text of culture. Through the realisation of a person’s creative potential in culture, art contributes to the comprehension of man’s being-in-culture, and his involvement in the cultural-creative process. This article is devoted to an analysis of the specificity of the concerto for two pianos and orchestra, in the context of the theoretical understanding of communicative processes in culture.

Literacy is a concept, which almost has taken over and included concepts like reading, writing and inter human social communication in general. However, it has only recently been integrated into the AAC-fields connected to social work, special education and assistive technologies. This paper focuses on some key-questions regarding AAC and literacy, mentioning that the holistic approach of AAC in combination with a general linguistic theory as the one by Charles Peirce, creates a more whole or holistic perspective for thinking and looking for answers on these questions. The social model created by Uri Bronfenbrenner is also very applicable. Even though a holistic approach demands openness on the behalf of the teacher or interventionist as well as of the user her/himself, it is important to remember the need for good methods and methodology, based upon good practical evidence with the common target to acquire literacy.

The current tendencies in global society are clear: the internationalisation of studies in HEIs, the expansion of the labour market, foreign employees with a different cultural background in almost all organisations, etc. A successful professional life depends on the readiness of people to be open to global changes and innovation. Intercultural communication may lead to openness and a better preparation for a future career. This form of communication strengthens a positive attitude towards new trends in the labour market, global business, immigrants and foreigners. In addition, intercultural communication can be used to promote the local culture to others, and to become familiar with remote cultures. This article reveals the importance of intercultural communication for careers, and presents students’ perspectives. According to the results of the survey, intercultural communication is beneficial for personal development: it strengthens qualities such as self-esteem and confidence, and can form new abilities such as critical thinking, problem solving and teamwork. This type of communication provides students with more opportunities to study abroad, and ensures a competitive advantage in business. As students noted, intercultural communication should be practised constantly, and its beneficial aspects have a positive impact on the broader world-view, cultural awareness and career prospects.

In today’s life, the formation of a new twenty-first century society structure, which is changing people’s personal, professional and social conditions of existence, more and more frequent are demands from the public and there is a trend of social competence development. First of all, thinking about the teachers, who often run initiatives, internal motivation, knowledge, sometimes in interaction with students in strengthening the social competence phenomena such as communication and cooperation. It is never too late to improve communication and cooperation culture. The article seeks to reveal the importance of social competence for self-assessment process. The article presents the theoretical background of self-assessment process. In order to reveal social competence, a model which illustrates the parts of social competence such as communication (reciprocity) and cooperation (activity) is presented. That‘s why teacher-teacher, teacher-student, student-student, student-teacher have been chosen as research subjects who reflect the characteristics of reciprocity and activity in the process of learning. The instrument of the research is a questionnaire. The research participants were 49 Lithuanian teachers, 142 students and 23 Belgian teachers and 86 students.

The article discusses the results of value-based communication analysis in the electoral programs of winning parties in Republic of Lithuania Seimas’2016 year election (LVŽS, LSDP, TS-LKD, LRLS, TT, LLRA-KŠS). With the application of three criteria of programs’ analysis – the volume of thematic parts, semantic segments, and ideological values – these questions were addressed: the connection and differences between winner parties’ attitudes towards values; whether traditional parties have preserved ideological identity; what coalitions after the election in the Seimas were possible based on values. The research data revealed that communication of values relevant to society in all analyzed programs is very similar, and, through cluster analysis, the connections between ideological values’ communication were established foremost between traditional parties (first cluster). The second cluster consists of less related programs of other parties. Almost identical results were established when analysing this aspect based on programs’ structural parts. Thus two separate structural elements with stronger (first case) and weaker (second case) interconnections were determined.

The current tendencies of a global society are obvious: the labour market is expanding, people are travelling for various reasons all over the world, every organisation can have foreign workers with different cultural backgrounds, the internationalisation of studies HEIs is constantly being implemented, etc. Successful and effective daily life depends on the readiness of people of any age to be open to global change and innovation. The intense pace of life requires adaptation to new circumstances and the use of internationally recognised tools to address global challenges. This article reveals the benefits of intercultural communication in a global society. This form of communication influences the quality of modern life, and strengthens positive attitudes towards new trends in the labour market, global business, immigrants and foreigners. In addition, intercultural communication can be used to promote local culture to others, and to become familiar with other cultures. The analysis and survey of various sources provides valuable evidence that intercultural communication is beneficial to the quality of daily and professional life, and creates a competitive advantage for labour market professionals. According to the results of the survey, intercultural communication is useful for strengthening self-esteem and confidence, developing new competencies, studying abroad, and managing careers in business.

This article presents the concept of China’s sharp power, and features of its formation that support it. The article deals with theoretical interpretations of soft power that are inseparable from the properties of sharp power. Soft power has been a very influential concept in recent decades to describe a country’s ability to influence others by cooperating, persuading and promoting a positive attitude in other states to achieve the desired results. Nevertheless, the concept of power has changed dramatically in recent years, due to shifts in the international system, and no longer fits definitions of the relationship between authoritarian and democratic systems. It is necessary to introduce a new concept of power, in order to expose the new world order posed by China as an emerging normative power. Authoritarian methods of influence can no longer, in principle, be described as soft power. There is a need to introduce a new term for power in academic discourse, in order to conceptualise the influence of authoritarian states on democracies. The article highlights the problem that sharp power can restrict freedom of expression and distort the political environment, by taking advantage of asymmetric levels of freedom between democratic and authoritarian systems. Having identified and clarified the terminological framework, the article presents three components of China’s sharp power, which allows for empirical research into its mechanisms for spreading influence, expanding the country’s interests abroad, and damaging democratic systems.

In 1589, the Sejm of the Commonwealth of the Two Nations established the royal holdings (Crown lands), called Economijas, of Šiauliai, Hrodna, Alytus, Brest, Kobrin and Mahilioŭ in the Grand Duchy of Lithuania. However, Šiauliai started to function as a royal Economija only in 1619. At this time, it was the largest and richest royal holding in the grand duchy. The article deals with the relatively closed community of the Šiauliai Economija in the second half of the 17th century. Its unusual administrative system, with its relatively abundant community records, makes it possible to trace and discuss the following issues: how the local government had functioned and how it maintained relations with the community; how the local community and individual members used and dealt with decisions by the Lithuanian central government; what rules of communication applied between different actors, the Lithuanian central government, the Šiauliai Economija government, and the local community.