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Keywords: communication

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Features Shaping the Image of the Leaders of Telecommunications Organisations in Lithuanian Online Media / Telekomunikacijų bendrovių vadovų įvaizdžio formavimo ypatumai Lietuvos interneto žiniasklaidoje

Ieva Abromavičienė

https://doi.org/10.15181/rfds.v48i1.2789

Pub. online: 16 Mar 2026 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 48, Issue 1 (2026), pp. 5–16

Abstract

The study analyzes the components of the image of telecommunications sector organizations and discusses theoretical aspects. The purpose of this study is to determine what image of the managers of Telia, Tele2 and Bitė is being created in the Lithuanian online media in 2020. The results obtained may be useful for the management of companies operating in the telecommunications sector and other researchers who may extend the research conducted. In order to implement the tasks set in the work, the article uses several methods: first, the method of analysis and synthesis of scientific literature is used, the concept and features of organizational image are presented. The variety of image concepts is revealed and the main differences are distinguished. The specifics of communication of telecommunications company managers are analyzed. The results of an empirical study aimed at investigating what image of the managers of telecommunications companies operating in Lithuania, Telia, Tele2 and Bitė, is being formed in the online media in 2020 are presented and analyzed. It was found that the CEO of Tele2, Petras Masiulis, communicates the most, and the CEO of Telia, Danas Strömberg, communicates the least. Of the CEOs of telecommunications companies, Telia, Tele2, and Bitė, the CEO of Tele2, P. Masiulis, has the best and most solid image in the Internet media: his image was most often seen, he is always depicted as a positive, self-confident, restrained, and solid leader. Analyzing the relationship between telecommunications companies’ investments in advertising and the image of company CEOs in the Internet media, it can be stated that companies’ investments in advertising are partially related to the frequency of communication of company CEOs and their positive positioning in the Internet media.

Vokiečių ordino karinė komunikacija Žemaitijos pajūriu 1519–1521 metais | The Movement of the Army of the Teutonic Order along the Žemaitijan Coastal Strip, 1519–1521

Dainius Elertas

https://doi.org/10.15181/ahuk.v46i0.2782

Pub. online: 15 Dec 2025 Type: Article

Open Access

Journal: Acta Historica Universitatis Klaipedensis Volume 46 (2025): Nexuses of Interaction in the Borderland between Lithuania and Prussia in the Pre-Industrial Period = Sąveikos mazgai Lietuvos ir Prūsijos pasienyje ikiindustrinėje epochoje, pp. 75–110

Abstract

Although the section of the Baltic seashore near Palanga was ceded to Lithuania under the Treaty of Melno, it remained strategically important to the Teutonic Order. From the Middle Ages, the coastal strip of the starostwo of Žemaitija in the Grand Duchy of Lithuania served as a land route connecting the Teutonic Order’s domains in Prussia and Livonia. This article focuses on the dynamics of travel along this route in 1519–1521 when the Teutonic Order was at war with Poland. Although the theatre of war covered areas of Prussia in the triangle between Königsberg, the River Vistula and Mazovia, military escorts used the stretch of land around Palanga to transport messages, carts of ammunition, and soldiers. Mercenaries disguised as merchants, undercover messengers, and sometimes even large formations of soldiers, crossed the coastal strip. Due to the geopolitical situation, the Žemaitijans failed to cut off this movement completely: the Grand Duchy of Lithuania tended to turn a blind eye, and formally adhered to the ‘eternal peace’. This article is the first attempt to shed a light on the role that the Palanga nexus of interaction between Prussia and Livonia played in the 1519–1521 war. It shows the specific participants, the route, and the circumstances of travel through this nexus.

ЖАНР КОНЦЕРТА ДЛЯ ДВУХ ФОРТЕПИАНО С ОРКЕСТРОМ КАК ЯВЛЕНИЕ КУЛЬТУРНОЙ КОММУНИКАЦИИ

Iryna Burhan

https://doi.org/10.15181/rh.v26i0.2056

Pub. online: 27 Mar 2025 Type: Article

Open Access

Journal: Res Humanitariae Volume 26, Issue 2 (2019), pp. 183–193

Abstract

Interest in ensemble performing is increasing in modern culture, so the study of the double piano concerto, a large ensemble genre, in the context of the modern understanding of culture as a universal informational and communicative space, is relevant. Culture is a means of socio-cultural communication, carried out through the generation and transmission of communicative codes that make up the text of culture. Through the realisation of a person’s creative potential in culture, art contributes to the comprehension of man’s being-in-culture, and his involvement in the cultural-creative process. This article is devoted to an analysis of the specificity of the concerto for two pianos and orchestra, in the context of the theoretical understanding of communicative processes in culture.

The Role of the Leader‘S Communication in the Organisation

Rasa Dobržinskienė

https://doi.org/10.15181/RFDS.V42I1.2599

Pub. online: 5 Mar 2024 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 42, Issue 1 (2024), pp. 26–36

Abstract

Nowadays it is not enough to be a good manager, because that model of managing creates a distance between the administration

and the employees in an organisation. Leadership is a new category of managing an organization, and it creates a closer relationship

between the staff. The leader must have certain qualities, one of which is good communication. It makes for a reliable communicative

network connecting the management, colleagues and employees. Communication is an important factor in an organisation’s activity

and in the relationships between the staff. The concept of leadership is a complex concept, as it is constantly changing, depending on

global changes relating to the management of organisations. Modernity requires a different attitude and behaviour from leaders: they

become guides, mobilisers of the team with which they pursue common goals. In order to achieve common goals together, a leader

must communicate properly. The ability to gather teams and gain their trust is important for effective communication by a leader, so

that communication goes smoothly, and this allows for achieving the common goals of the organisation.

„Išmemorialinti“, uždaryti ar palikti: Venclovų namų-muziejaus veikimas interneto erdvėje

Rimvydas Laužikas Donata Armakauskaitė

https://doi.org/10.15181/tbb.v88i1.2502

Pub. online: 29 Dec 2022 Type: Article

Open Access

Journal: Tiltai Volume 89, Issue 2 (2022), pp. 140–158

Abstract

The Venclova House-Museum is probably the most discussed museum in Lithuania today. Not only are the museum’s activities and the communication of the collection discussed, but also the general question of the need for and value of this museum. In February and March 2022, a study of the museum’s performance was carried out on the Internet. The research highlighted the main and the most debated problems relating to the communication of the museum, as well as identifying fundamental communication errors which have been made by this cultural heritage communication institution. During the research, parallels between the process of museum decolonisation (which is currently taking place in museums all over world), and the main communicational issues of the Venclova House-Museum were also identified. The study includes a semantic analysis of the museum’s performance on the Internet, a qualitative content analysis of discussions on Facebook, and semi-structured interviews with participants in the discussion.

CONCEPTUALIZING LITERACY IN AAC: SOME REFLECTIONS

Magnus Magnusson Lia Kalinnikova- Magnusson

https://doi.org/10.15181/tbb.v68i4.953

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Tiltai Volume 69, Issue 4 (2014), pp. 105–114

Abstract

Literacy is a concept, which almost has taken over and included concepts like reading, writing and inter human social communication in general. However, it has only recently been integrated into the AAC-fields connected to social work, special education and assistive technologies. This paper focuses on some key-questions regarding AAC and literacy, mentioning that the holistic approach of AAC in combination with a general linguistic theory as the one by Charles Peirce, creates a more whole or holistic perspective for thinking and looking for answers on these questions. The social model created by Uri Bronfenbrenner is also very applicable. Even though a holistic approach demands openness on the behalf of the teacher or interventionist as well as of the user her/himself, it is important to remember the need for good methods and methodology, based upon good practical evidence with the common target to acquire literacy.

The Importance to Careers of Intercultural Communication: a Student Perspective

Vaida Žegunienė

https://doi.org/10.15181/rfds.v36i1.2391

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 36, Issue 1 (2022), pp. 94–104

Abstract

The current tendencies in global society are clear: the internationalisation of studies in HEIs, the expansion of the labour market, foreign employees with a different cultural background in almost all organisations, etc. A successful professional life depends on the readiness of people to be open to global changes and innovation. Intercultural communication may lead to openness and a better preparation for a future career. This form of communication strengthens a positive attitude towards new trends in the labour market, global business, immigrants and foreigners. In addition, intercultural communication can be used to promote the local culture to others, and to become familiar with remote cultures. This article reveals the importance of intercultural communication for careers, and presents students’ perspectives. According to the results of the survey, intercultural communication is beneficial for personal development: it strengthens qualities such as self-esteem and confidence, and can form new abilities such as critical thinking, problem solving and teamwork. This type of communication provides students with more opportunities to study abroad, and ensures a competitive advantage in business. As students noted, intercultural communication should be practised constantly, and its beneficial aspects have a positive impact on the broader world-view, cultural awareness and career prospects.

THE DEVELOPMENT OF SOCIAL COMPETENCE OF TEACHERS AND STUDENTS: SELF- ASSESSMENT RESEARCH

Genutė Gedvilienė

https://doi.org/10.15181/tbb.v72i3.1168

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Tiltai Volume 72, Issue 3 (2015), pp. 91–104

Abstract

In today’s life, the formation of a new twenty-first century society structure, which is changing people’s personal, professional and social conditions of existence, more and more frequent are demands from the public and there is a trend of social competence development. First of all, thinking about the teachers, who often run initiatives, internal motivation, knowledge, sometimes in interaction with students in strengthening the social competence phenomena such as communication and cooperation. It is never too late to improve communication and cooperation culture. The article seeks to reveal the importance of social competence for self-assessment process. The article presents the theoretical background of self-assessment process. In order to reveal social competence, a model which illustrates the parts of social competence such as communication (reciprocity) and cooperation (activity) is presented. That‘s why teacher-teacher, teacher-student, student-student, student-teacher have been chosen as research subjects who reflect the characteristics of reciprocity and activity in the process of learning. The instrument of the research is a questionnaire. The research participants were 49 Lithuanian teachers, 142 students and 23 Belgian teachers and 86 students.

VERTYBIŲ KOMUNIKACIJOS YPATYBĖS LIETUVOS POLITINIŲ PARLAMENTINIŲ PARTIJŲ PROGRAMOSE (2016 METŲ RINKIMŲ ATVEJIS)

Daiva Sirtautienė Lilija Petraitienė

https://doi.org/10.15181/tbb.v82i1.1964

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Tiltai Volume 82, Issue 1 (2019), pp. 86–107

Abstract

The article discusses the results of value-based communication analysis in the electoral programs of winning parties in Republic of Lithuania Seimas’2016 year election (LVŽS, LSDP, TS-LKD, LRLS, TT, LLRA-KŠS). With the application of three criteria of programs’ analysis – the volume of thematic parts, semantic segments, and ideological values – these questions were addressed: the connection and differences between winner parties’ attitudes towards values; whether traditional parties have preserved ideological identity; what coalitions after the election in the Seimas were possible based on values. The research data revealed that communication of values relevant to society in all analyzed programs is very similar, and, through cluster analysis, the connections between ideological values’ communication were established foremost between traditional parties (first cluster). The second cluster consists of less related programs of other parties. Almost identical results were established when analysing this aspect based on programs’ structural parts. Thus two separate structural elements with stronger (first case) and weaker (second case) interconnections were determined.

Intercultural Communication: a Factor in Career Management

Vaida Žegunienė

https://doi.org/10.15181/rfds.v35i3.2271

Pub. online: 4 Aug 2022 Type: Article

Open Access

Journal: Regional Formation and Development Studies Volume 35, Issue 3 (2021), pp. 37–46

Abstract

The current tendencies of a global society are obvious: the labour market is expanding, people are travelling for various reasons all over the world, every organisation can have foreign workers with different cultural backgrounds, the internationalisation of studies HEIs is constantly being implemented, etc. Successful and effective daily life depends on the readiness of people of any age to be open to global change and innovation. The intense pace of life requires adaptation to new circumstances and the use of internationally recognised tools to address global challenges. This article reveals the benefits of intercultural communication in a global society. This form of communication influences the quality of modern life, and strengthens positive attitudes towards new trends in the labour market, global business, immigrants and foreigners. In addition, intercultural communication can be used to promote local culture to others, and to become familiar with other cultures. The analysis and survey of various sources provides valuable evidence that intercultural communication is beneficial to the quality of daily and professional life, and creates a competitive advantage for labour market professionals. According to the results of the survey, intercultural communication is useful for strengthening self-esteem and confidence, developing new competencies, studying abroad, and managing careers in business.

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