Computational Science and Techniques

The article presents Lithuanian culture concept priešas and the concept of Russian culture враг comparative analysis, based on 100 samples of mass-media’s discourse (in Lithuanian language and Russian language corpus). Comparison was performed via tertium comparationis: what is known as an enemy, what signs of the enemy are essential, what does enemy do, etc. Analysis showed that in Lithuanian vision the same entity can be both friend and enemy; Russian examples of similar meaning have not been found. The examples of an enemy in Russian discourse may be Great Britain, Germany, German, in Lithuanian discourse – Polish attacking groups, bolshevik. Lithuanian mass-media’s discourse 56 times more often uses word enemy than the Russian mass-media’s discourse.

The article focuses on the study of the concept LAW / ЗАКОН in the English and Ukrainian linguacultures. The verbal representation of the concept LAW / ЗАКОН has been analyzed from a diachronic perspective. The system of semantic changes affecting the emergence of modern English and Ukrainian legal terminology has been reconstructed. The basic archetypes of the Anglo-Saxon and Ukrainian legal cultures have been detected. The comparative analysis of paremiological representation of the concept LAW / ЗАКОН in the English and Ukrainian languages has been conducted. The universal and national specific conceptions of the Anglo-Saxon and Ukrainian ethnoses of the phenomenon of law have been revealed. The influence of folklore on the development of legal thinking of the Anglo-Saxons and Ukrainians has been described.

We are participants of ever changing peripherization. A growing external control over social sciences has been spotted lately in academic community. This inspires to investigate a Lithuanian case on the discourse of regional governance in order to understand the impact of social research methodology in the processes of peripherization. With the intention to deemphasize domination, the article describes eleven stories designed for constituting methodological meanings of regional governance (RG) arrived at while reflecting upon public, academic and legal written texts. Texts were chosen to illustrate variety of international and national discourses, which manage the chain of reasoning on RG. The article ends with some insights on understanding RG and its methodological roots associated with three sets of principles drawn from qualitative research, quantitative research and discourse research.

This article invites for a scientific discussion while discussing the synergy between the process of change and the change management in the system of education and emphasizing that two different factors give larger impact and socioeconomic benefits if they are used together. In this article the concept of the process of change and change management in the educational institutions is analysed. It is noted that in a process of change it is very important to properly plan the changes and to identify the expected results but also it is very important to understand how all above mentioned process will be implemented. Questions to discuss: when the processes of change are implemented properly? Answer: when the changes are managed properly. How to ensure the implementation of the process of change management? Answer: the implementation of the process of change management is held in a field of change management systematically enabling all the processes of change management. The methodological construct of the research is presented in this article, revealing the synergy of the process of change and change management of the chosen school.

The paper focuses on the concept ‘new’ and the reasons of its great influence on modern advertising discourse. This concept is of special significance for the production of modern advertising texts. Most of the goods, which are advertised in the magazine ‘Cosmopolitan’, are positioned as new, recently launched, non-existent before.A good may be advertised in two ways: as reliable, durable and as new. The first method is rarely used, while the second is becoming more dominant – the word ‘new’ does not only appear on new goods, but it is also observable on the goods that have been already existing in the market for a long period of time.A considerable frequency of words meaning ‘new’ indicates that the concept ‘new’ is very important for modern society. Despite the ‘newness words’ (новый, новинка, новшество, инновация), there is a group of lexemes, united by the newness semantics, in advertising texts: these are words that acquire such meaning only in the context.