Tiltai

The Venclova House-Museum is probably the most discussed museum in Lithuania today. Not only are the museum’s activities and the communication of the collection discussed, but also the general question of the need for and value of this museum. In February and March 2022, a study of the museum’s performance was carried out on the Internet. The research highlighted the main and the most debated problems relating to the communication of the museum, as well as identifying fundamental communication errors which have been made by this cultural heritage communication institution. During the research, parallels between the process of museum decolonisation (which is currently taking place in museums all over world), and the main communicational issues of the Venclova House-Museum were also identified. The study includes a semantic analysis of the museum’s performance on the Internet, a qualitative content analysis of discussions on Facebook, and semi-structured interviews with participants in the discussion.