Tiltai

Knowledge about consumer needs, factors and motives affecting behavior is one of the ways of ensuring entrepreneurship competitiveness. Authors present the results of the study on the A. Maslow’s hierarchy of needs within the context of consumer behavior components affecting consumer behavior from a perspective of entrepreneurial decision making. Authors employ well known methods of research – statistical analysis, grouping, evaluation, predicting etc. In the course of the present research by synthesis of theoretical developments and practical experience decision making model is made. A. Maslow’s theory serves as the basis for developing a range of theories dealing with consumer behavior, therefore, when developing the consumer behavior model in Latvia, the author decided to integrate the better known theories. The use of models prepared by the authors in sales, entrepreneurship, and other sectors of economy provide an opportunity to reasonably plan investments for the relevant time period, to avoid mistakes, and to improve the overall economic effectiveness of the company’s operations and usefulness of resource utilization.

The aim of this article is to deconstruct the notions of blood and blood-kinship or Lithuanian descent, as it is understood in state institutions that apply the Lithuanian Law on Citizenship in practice. In particular the article will discuss how the state classifies people, how it fixes or destroys its relations towards different ethnic groups, and what ideas and criteria are employed in fixing this relationship. The starting point of this study is the Law on Citizenship, which creates or destroys the relationship of the state toward individuals and communities. I will not only deal with the textual representations of the Law on Citizenship, but will also take a look at the discussions in the Seimas (Parliament) of Lithuania while the Law of Citizenship has been processed and will present the opinions of politicians who were active in passing it. I will also try to show the instrumentality of the ideas around the notion of descent which in my point is more cultural rather than biological.