Regional Formation and Development Studies

The Covid-19 pandemic that was announced by the World Health Organization (WHO) on 30 March 2020 has caused blockages in all economic sectors, but tourism is the most affected. It is difficult to estimate the real impact of the pandemic on international tourism. Travel restrictions imposed to stop the spread of the virus have had a devastating impact on the tourism industry around the world. According to the United Nations World Tourism Organization, tourism is a vital part of the infrastructure of the world economy, generating 10% of total gross domestic product (GDP), and accounting for one out of ten of all jobs. The tourism sector is very dynamic, requiring a rapid response to a changing environment and market; but it is also most affected by the Covid-19 pandemic. Modern tourism requires urgent research, and the analysis of internal and external resources. The perception of changes in the market is a key factor enabling companies to stay in business. Challenges are also posed by technological advances, driven by both the technological advances themselves and safety aspects during the pandemic. This article presents the effects of the Covid-19 pandemic on the tourism sector globally, which includes the cruise ship and airline industries, and also accommodation. The difficulties are successfully overcome by companies that proactively monitor and evaluate key performance indicators: if the indicators are unsatisfactory, they take all possible measures to improve performance. A smooth and timely restructuring process allows companies in temporary difficulty to reshape their operations by changing their strategy, abandoning unprofitable forms of activity, and focusing on the most efficient ones.

Innovation and an innovative approach in management, education and leadership have been changing over decades, according to the dynamic world we are living in. Changes start at an individual level, with the personality, and only those who have changed themselves can start to lead others towards global change. The Latvian National Development Plan defined aspects of polycentric development for all the regions of Latvia. Each region has resources, strengths, weaknesses, opportunities and threats, but human resources are the most important resource for change, creative ideas and sustainable development. The education system changes very slowly, from lecture learning to a more inclusive ‘learning by doing’ approach. This approach has been used in northern countries for a while, but Latvia has just now started to implement the approach. The term ‘innovation’ today is wider than product, process, service or organisational innovation. At a national and regional level of development, it is crucial to encourage inhabitants of the region to stay in or return to rural areas, and create knowledge and enterprises in the region and their home town.The aim of the paper is to evaluate the involvement of residents in management activities and regional development processes, and their willingness to participate in the creation of knowledge and innovative entrepreneurship and co-creation. The paper is a review of literature on theoretical aspects of the creation of innovation in the region in a combination of survey analyses of residents. The methodological approach is based on two steps: a review of research literature, and an analysis of the results of a survey of residents of the region of their willingness to be involved in processes and tasks for regional development, and some aspects of analysis of entrepreneur opinion about innovative solutions in their companies. The article consists of four main parts: 1) the theoretical findings of a systemic approach to innovation and development; 2) the role of the innovation process in development from different perspectives; 3) an analysis of a survey of the region’s residents about their willingness to be involved in processes of regional development; 4) aspects of innovation used in regional entrepreneurship. The significance of the paper is to define aspects of regional development relating to innovation and co-creation.

The authors of this article examine the evaluation of education service quality from parents’ perspective, since parents as well as their children are the consumers of these service. Often there is a trend in Lithuania that education services are provided to children; even though, the service provision contract is signed between the education institution and parents. On the other hand, a part of services of specialists of education assistance are dedicated to parents. Moreover, parent education, cooperation and communication process is between the education institution and parents. The education institution is not able to solve most of the problems without the assistance of parents. Therefore, the authors present the point of view of 400 parents towards the quality of the provided education services.

The paper theoretically justified most important elements having direct effect upon consumer. Purpose of research is to develop theoretical model of retail internationalization elements effect upon consumers. by analyse retail internationalization process, retailers fails and success topics, consumer expectations was used general scientific methods of research – scientific literature, comparative and systematic logical analysis. The most important participant in the process of the internationalisation of retail trade is the consumer who actually determines the success or failure of a retail trade company. The analysis of the results of the survey of Lithuanian consumers allows seven principal elements of the process of the internationalisation of retail trade which potentially have a direct effect on the consumer to be identified: the format of the store, the range of the goods, the price, the country of origin of the product, advertising, communication and the image.

In the past three decades cosmic events such as supernovae and the impact of large meteorites have undergone a remarkable renaissance in being considered as a trigger of radical change, not only on geological timescales but also among prehistoric cultures. In such theories, archaeological horizons indicative of destruction events are combined with evidence from dendrochronology, ice-core analysis, mythical traditions etc. and are put forward as evidence for cultural disasters caused by cosmic events. This paper critically scrutinizes the underlying concepts of “cosmic catastrophe” and “cultural disaster” as well as the methods that are meant to corroborate them. Special emphasis is placed upon the limitations that show up in analyzing myth and folklore.