Regional Formation and Development Studies

Knowledge is a commodity of the knowledge economy, produced, disseminated and consumed in this environment. It should be

As information technology is becoming a huge part of people’s lives, various genres of folklore are moving online. Old folklore genres are adapting to the changes in people’s lives and are successfully spreading in the online space, while black humour genres on the Internet reflect society, current issues, stereotypes, scandals, and real-life situations. The aim of the article is not only to classify memes (comic units of cultural information), but also to show their relevance and popularity in contemporary society. The paper describes 15 different groups of memes collected from 13 online sources. The analysed works are grouped according to their popularity and the length of their dissemination in the virtual environment (popular, tendentious), and from the most popular examples of this genre, fan-made and political memetic works are distinguished.

In most cases the internet has a positive effect on its users – it offers unrestrained communication, expression of opinions and sense of openness. On the other hand, excessive usage leads to internet addiction. The most important features of the internet include rapid spread of information and news, access to tremendous amount of information, personalization and anonymity. After the literature review of theoretical research of authors from Lithuania and abroad, and application of theoretical analytical, resumptive, analogical, deductive and comparative methods, the features of XXI century media literacy were identified. A questionnaire allowed to examine the internet’s specifics and nature of users’ media literacy online. Empirical research was conducted to analyse the internet users’ behavior based on age groups as well as to identify their level of literacy. A big part of today’s daily activity and free time is related to usage of the internet media. Many services take an online form. Therefore, the issue of Lithuanian users’ online behavior becomes a concurrent to the development of welfare society, and media literacy gets to be one of the necessities for future skills. Instead of searching for and passively using the given information, internet users start to make their own, evaluate it and spread further. The users are enabled to fashion their private social networks, they become responsible for organization of the whole personal communication infrastructure. This research points out the main reasons of Lithuanian internet users not using e-services: the lack of media literacy and insufficient spread of the service-related information. The biggest difference in literacy among age groups was noticed while evaluating personal predisposition to internet addiction. Levels of literacy based on age groups were significantly different in terms of ability to critically evaluate online information.