Regional Formation and Development Studies

Organisations have been implementing strategies in their business to enhance the continuity of their operations. The emerging issues

There is the one of the biggest problem in the world- not sustainable development of countries, regions. The governments of different countries were trying to solve economical differences between some countries and regions only using economic measures in last century. It should be noted that economic development orientations and concepts cannot satisfy the humanity’s needs and they have only a limited application spectrum in environmental protection studies. The situation supposes the necessity to propose new approaches and to define the essence of economic theory, its potential role and tasks, in solving issues related to critical human existence and civilization survival in the future. Sustainable development is based on three dimensions: economic development, social development, and environmental protection. But still there are big scientific problem – how to change mentality of people through the world? How to find measures that would be understandable for everybody? How to change people thinking to use less? How to explain for managers of organizations, that to be sustainable – to be successful? These and other questions were analyzed in this article. The aim of this paper is to describe benefit of sustainable development in organizations. Object of research – sustainable organizations. The tasks of the article: to analyze the concepts of sustainable development in organizational level; to analyze concept of sustainable organization and to show benefit for organizations to sustainable. Used methods are- the analysis of scientific articles, comparison, and observation.

Definitions and sets of indicators as wellas approaches on sustainable development are compiled, discussed and evaluated inthis paper. The researched region embraces forfive urban and district municipalities in western Lithuaniaand Latviain the total area of 1393.93 km2. The scheme of steps of assessmentof sustainability with selected sets of indicators relevant for the sea shoreregion of Lithuania and Latviais presented and discussed.

The article reflects on the attitude, understanding and knowledge on sustainable marketing, as well as the essence of sustainable marketing,the strategy of its practical use and the concept of development. As a result of research, definitions of sustainable developmentand sustainable marketing and a model of concept of motivation of its use at a company were developed and the strategy of practicaluse of a sustainable marketing and the motivation of use at Latvian companies was ascertained, confirming the initially advancedhypotheses. In order to fulfil the purpose and objectives, the authors used the following quantitative and qualitative methods ofeconomic research: polls, comparisons, grouping. The study is based on scientific papers published by Latvian and foreign scholars,general and special literature, periodicals. The authors performed an assessment, market research, comparative analysis, arrangedan expert examination and used the computer software MS Excel for the analysis and processing of data. The article is based on theresults of the author’s research in 2013. The authors used examination and monitoring in their research.

The research aims to update the corporate marketing role in promoting sustainability. The study is based on the assessment of today’s economic, ecological, and social responsibility issues, as well as public issues associated with the development of sustainability. The following scientific research methods have been applied in the research: analytical, comparing, graphical, statistical and surveillance methods. The authors have studied sustainability issues, i.e., economic, environmental and social, in the world and particularly in Latvia, as well as their impact on public welfare. In research, there was chosen and analysed the Latvian food retail industry, which makes a significant contribution to the economy of the trade sector. Companies, which take on social responsibility, should focus in their activities on the education of consumers. Using marketing communications, they can educate their consumers about ecological characteristics of products and their environmental impact on the public health, i.e., composition of products, acquisition, storage, use and disposal possibilities, also putting great emphasis on the Latvian products. Thus, companies can support the domestic market and promote sustainable development of the Latvian economy in general.