Regional Formation and Development Studies

This paper studies the concept of neuromarketing in consumer behaviour, emphasising the fact that consumers are not entirely rational

The article analyzes the quality of education services efficiency, effectiveness and accessibility aspects. The theoretical part of the article discusses the concept of education and their range of services. A detailed presentation of educational and social services. Describes the attitude of the respondents to provide educational services. Research period 2007–2014. Empirical research carried out in Lithuania: Klaipėda, Telšiai, Tauragė, Šiauliai and Kaunas. Empirical research participated 520 respondents (IX–XII / II–IV G students).

The article presents the main ideas of sustainable tourism – new form of tourism promoted by authorities, environmental and social institutions and international organizations. It implies taking into account economic, environmental, and socio-cultural aspect by planning and management of tourism. The article presents historical background of the idea of sustainability and main international events concerning this topic. The author highlights negative effects of tourism that can be prevented by applying the principles of sustainable development.

The paper theoretically justified most important elements having direct effect upon consumer. Purpose of research is to develop theoretical model of retail internationalization elements effect upon consumers. by analyse retail internationalization process, retailers fails and success topics, consumer expectations was used general scientific methods of research – scientific literature, comparative and systematic logical analysis. The most important participant in the process of the internationalisation of retail trade is the consumer who actually determines the success or failure of a retail trade company. The analysis of the results of the survey of Lithuanian consumers allows seven principal elements of the process of the internationalisation of retail trade which potentially have a direct effect on the consumer to be identified: the format of the store, the range of the goods, the price, the country of origin of the product, advertising, communication and the image.