Volume 73, Issue 1 (2016), pp. 191–206
The article analyzes the quality of education services efficiency, effectiveness and accessibility aspects. The theoretical part of the article discusses the concept of education and their range of services. A detailed presentation of educational and social services. Describes the attitude of the respondents to provide educational services. Research period 2007–2014. Empirical research carried out in Lithuania: Klaipėda, Telšiai, Tauragė, Šiauliai and Kaunas. Empirical research participated 520 respondents (IX–XII / II–IV G students).
The paper theoretically justified most important elements having direct effect upon consumer. Purpose of research is to develop theoretical model of retail internationalization elements effect upon consumers. by analyse retail internationalization process, retailers fails and success topics, consumer expectations was used general scientific methods of research – scientific literature, comparative and systematic logical analysis. The most important participant in the process of the internationalisation of retail trade is the consumer who actually determines the success or failure of a retail trade company. The analysis of the results of the survey of Lithuanian consumers allows seven principal elements of the process of the internationalisation of retail trade which potentially have a direct effect on the consumer to be identified: the format of the store, the range of the goods, the price, the country of origin of the product, advertising, communication and the image.