Archaeologia Baltica

Employers currently emphasise primarily the importance of the personal and social characteristics of employees, and focus less on their professional and business skills. Contrarily, employees often consider deep professional knowledge and skills to be their key strengths, and pay little attention to personal growth and the development of personal characteristics. The aim of the research is to compare the soft skills most frequently required by potential employers in job advertisements for the position of administrator to the employee soft skills predominantly identified by the students on the Tourism Administration course. A study designed to identify employer expectations was conducted in 2019 and 2021. In order to determine the opinions of students in 2021, a written questionnaire survey of higher education students on the Tourism Administration course was conducted. The analysis of the opinions of students, and an examination of employer expectations, demonstrate that employer expectations regarding the skills of potential employees, especially personal or soft skills, and student opinions, do not always match. The impact of the pandemic created a paradoxical situation in the labour market: before the pandemic, progressively more attention was being paid to employees’ soft skills; in the post-pandemic world and working in a hybrid way in the labour market, not all personal skills remain important.

In context of the cultural identity and regional studies, the article evaluates the contribution of researchers from Kurzeme Institute of Humanities, Liepāja University, into research and preservation of the historical and cultural heritage of Kurzeme region. The aim, the main tasks, the development of conception and the course of implementation of The Encyclopedic Dictionary of Kurzeme Culture (since 2012) are described as well as its thematic sections (biographies of the prominent personalities in literature and theatre, and the cultural values they have created after Latvia regained its independence). The examples give an insight into the dictionary’s content and provide the evidence for analysis of the main problems in material selection, development of the body, structure and content of the dictionary entries. The article also indicates the possible solutions in the future (development of other thematic sections, addition of audio and video recordings) and discusses the possibility of digitization of the dictionary in order to ensure its accessibility to large audiences.

The object of this publication is the anecdotes about famous people and personages of the movies and literature. The research helped to identify the most popular personages and describe the images of them. It can be done conclusion that in the anecdotes which are told in Lithuanian the personages of movies and literature are more popular than the real famous people (politicians, sportsmen or pop stars). The images of personages are ambivalent, they can be shown in positive situations but more often these personages are negative: the features of the characters are drawn ironically; the results of their activities are estimated in the mocking and even scornful way.

The article deals with the issues related to the specifics of the incantation as a genre of oral folklore, history of collecting, publishing and the beginning of their studying in Russia. The main emphasis is put on the first monographic work dedicated to conspiracies. Scientific portrait of the author is represented, his work, translations and reprinting are analyzed. Features that have made the book classic are established.

The aim of this study is to compare the Baltic States (Estonia, Latvia, and Lithuania) and Hungary’s economic and social terms in the period from 2004 to 2015, with an emphasized character in the tourism processes. Each of the four countries joined to the European Union (2004). The 2008 economic crisis seriously affected these areas at both national and regional levels. We try to find the answer to what kind of processes took place in the economy and in tourism; and what kind of role has the regional marketing toolbar in each countries’ prosperity; and it is still possible to enhance the affirmation of the tourism potential with the online marketing tools.