The paper is part of a research series for ancient Roman sites in Northern Bulgaria which aim to present the possibilities of creating a specialized form of cultural and historical product that ensures sustainable utilization of the Bulgarian tangible heritage. A study of the Roman fortress Sostra, located on the Via Traiani road as a cultural and historical tourist resource was conducted. The castellum is characterized as an object of cultural heritage in the region of Troyan Municipality in Bulgaria. The methodology applied in assessing the potential of the Ancient Roman fortress Sostra is primarily designed for historical and cultural sites. An evaluation was made under the following criteria: potential for development, degree of impact / interaction, degree of modification with relevant indicators. Also an expedition-field method for terrain research was applied. Summaries and conclusions were made in order to highlight the possibility of forming a tourist product of cultural and cognitive tourism.
The aim of the study is to demonstrate the role of art and artists in the promotion of regional tourism in the post-pandemic period. The Covid-19 pandemic and the war in Ukraine have suspended or severely restricted tourism worldwide. The negative effects of the pandemic are particularly visible in the regional economy. Despite financial support from states and international organisations, including the European Union (the EU Reconstruction Fund), many regions which lived off tourism until now are struggling with great economic difficulties. The aim of the study is to show the possibility of using art and artists as tools for the promotion and economic development of the local community. These activities may increase interest among potential tourists and investors. The analysis of the possibility for using the new method of local promotion with the use of artists is enriched with reference to the effects of the local economic recovery programme implemented in 2015 and 2016 by the Otwock district. The research hypothesis is the statement that today it is necessary to search for new and unconventional means of promoting countries and regions The result of the analysis is to show possible forms of using art and artists for local promotion in the post-pandemic period.