Klaipėdos universitetas

In the condition of demographic issues in Europe and competition for specialist between public and private sector on the labour market public organisations’ as employers’ image is an important aspect of development. The research aim is to identify principles of Employer Branding (EB) and ways public organisations can organize and develop employees’ education on this topic. There are EB activities examined in ten socially responsible (SR) organisations from public sector in Latvia. Authors prepare theoretical bases for the research analysing scientific literature to explain the main point of the approaches framework and define the main terms in depth implementing qualitative and quantitative research methods. In the result proposals for the EB training development for public organisations were developed. Training programs on EB for the public sector organisations should consist of blocks connected to marketing and HRM. Managers should decide whom to train and why and develop different training tracks for each employees level. Training should be implemented periodically reflecting on the changes in external and internal organisational environment.

The subject of this study is to present the process of implementing the concept of e-citizen in Poland in the perspective of industry 4.0. In the global world, a significant part of public administration, including local government administration, aims to increase activity using Information and Communication Technology. This process allows introducing more efficient functioning of public administration, especially in the scope of providing services to the citizen. Changes in the functioning of public administration are forced by changes in ICT, in particular by those resulting from the current implementation of the concept of industry 4.0. The result of the research was a description not only the legal bases or development policies of public e-administration, but first and foremost to indicate its practical implementation effects. As part of the practical effects, the study will present examples of the effects of e-administration implementation in the Otwock County. In particular, the attention will be paid to the implementation of elements of computerization of administration by the local authorities, and how it affects local sustainable development.

This study aims at presenting complex information on the specifics of regional development and its management system, as well as the experience of forming and implementing the state regional policy in Ukraine. The information in the article is presented in the context of generally accepted notions and concepts of regional development and regional policy, along with the European experience and global trends, but first of all it is based on the realities of regions and rural areas in Ukraine and on its governance model. It has been determined that to establish an effective and competent public administration of rural development should be a priority, singled out as part of the state regional policy, socially orientated and coordinated with sectoral policies.

In the article the paradigm of traditional public administration is analysed by trying to accomplish the critique of the model in the cultural dimension direction and by identifying the crucial elements of post-modernism which, according to the authors, had made an impact for the formation of such a model. There are also revealed the parameters of post-modernism in metanarrative theories of rationality, as the grounded technological and instrumental relation towards traditional paradigm principles by stressing the hierarchical governance, bureaucratic relations, control mechanisms, rational organisational structure and functional division with professionalism. By identifying the main traits of traditional paradigm, the aspects and tendencies of post-modernist organisations are revealed and the controversial answer to the question about the relevance of traditional public administration model is presented.