Klaipėdos universitetas

The article examines communication practices of e-leadership in the context of the digital transformation of project management. It is emphasised that effective electronic communication is a factor in the effectiveness of modern teams, as it ensures the transparency of management processes, the consistency of actions, trust, the motivation of participants, and timely decision making. It is shown that e-communication performs not only an operational but also a strategic function, transforming information flows into a resource for organisational development, knowledge exchange, and increasing innovative potential. The main levels of e-communication (technological, managerial and emotional-behavioural) are systematised, and it is determined that their interaction creates a synergistic effect that enhances productivity, involvement, creativity, and team cohesion. It is substantiated that the combination of the leader’s technological competence with an empathetic approach forms a new model of digital interaction based on openness, responsibility, psychological safety and orientation to common values. It is revealed that e-leadership emerges as an integrated management concept, within which communication is the central mechanism for building trust, partnership, emotional stability, and innovative thinking in digital teams. The results of the study prove that e-communication is a strategic management resource that determines the resilience of project organisations, ensures adaptability to changes in the external environment, and contributes to a sustainable increase in the effectiveness of project implementation in the digital era.