Tiltai

In this paper the author has developed place marketing strategy model for Latgale region that could be used as the base for working out programs of social and economic development. The author defines essence and specific of the marketing places conception, analyses Latgale region as marketing object based on segmentation and research of target markets. Interrogatory methods were used to investigate target audience of the region. The results of analysis of Latgale region and the results of the research of its target markets became empirical base for Latgale region place marketing strategy model. The developed place marketing strategy for Latgale region is based on regular and systematic investigation of the condition of the territory and its development tendencies in order to take rational decisions and to choose the priority development directions in the conditions of limited resources in accordance with real or potential demand of the target markets and to allocate the existing resources for its satisfaction.

Technological innovations are a crucial component of a green economy transition and there is an urgent need to develop and implement the green technologies into the existing facilities, especially in the developing countries. The purpose of the article is to analyze theoretical approach on the green technologies development. In the article there are analyzed the essence of the concept of green economy and are identified key benefits of green technologies development.

The Author discussed, explored, evaluated and diagnosed the disparities of economic activity on regional level. The study embraced five peripheral regions of Poland, namely five Eastern provinces (voivodships), i.e. Lublin Province, Podlasie Province, Subcarpathia Province, Świętokrzyskie Province and Warmia-Masuria Province. The aforementioned five voivodships were compared to Poland and Poland’s central region, i.e. Masovia Province. The following elements were taken into consideration: employment rate and employment by sectors, unemployment rate, GDP per capita, number of economic entities and number of natural persons conducting economic activity, investment outlays and gross expenditure on R&D activity, as well as net internal and external migration for permanent residence. In order to observe the possible changes over the time the situation in 2005 and 2017 was studied. Additionally, the total value of projects co-financed by the European Union through Structural Funds and Cohesion Fund within 2007–2013 period and 2014–2020 perspective was presented and analyzed. The research tools used in the article included literature studies, critical thinking, descriptive analysis and comparative analysis, in that the selected statistical method of multivariate comparative analysis, i.e. Hellwig’s taxonomic measure of development. Statistical material provided by Central Statistical Office (Warsaw, Poland) and taken from Statistical Yearbooks of the Regions 2006, 2007, 2017 and 2018 was used for the analysis. The obtained results indicate the persistence of huge regional disparities of economic activity, economic potential and socioeconomic development despite the implementation of EU Policy of Social, Economic and Territorial Cohesion. Hence, it was possible to positively verify the research hypotheses: both the first hypothesis assuming that the gap between the studied peripheral regions and the rest of Poland was not reduced and the second hypothesis assuming that the participation in the processes of regional economic integration, and in particular in EU Policy of Economic, Social and Territorial Cohesion, had only limited impact on the reduction of disparities between Poland’s regions.

Based on sixteen Polish provinces the author discusses, explores, evaluates and diagnoses the regional disparities in development of Poland’s provinces. First, four fields are studied, such as: demographic potential, social development, economic development and technical infrastructure. Next, the author compares sixteen Polish provinces in relation to the level of synthetic measure of socioeconomic development. Research covers the years 2006, 2010 and 2015 and has been conducted using statistical material provided by the Central Statistical Office. The research tools used in the article include literature studies, descriptive analysis and selected methods of multivariate comparative analysis. Multivariate comparative analysis has proved that Mazovia Province is a leader in terms of demographic potential and economic development, while Silesia Province takes the first position in both social development and technical infrastructure. The highest levels of synthetic measure of socioeconomic development have been observed in Mazovia Province and Silesia Province. In addition, the author presents theoretical aspects of socioeconomic development and discusses the relevance of regional policy.

The development of societies today is inequal, and the modern approach to deal with this situation is through the idea of inclusive