Res Humanitariae

The article explores the rhetorical elocution of speeches given by the most famous American business leaders, seen from the point of view of persuasiveness. The aim of the research is to analyse the figurative expression of the speeches in question, to determine and generalise the most common elements of their rhetorical stylistics. Fifty speeches by American business leaders, given on various occasions in the period 1981 to 2020, were chosen and analysed for this article. The research is intended to reveal how various rhetorical figures used by contemporary orators serve as tools for persuasion and emotive argumentation.