Cited by 1
Managing Blood Donorship: the Effect of Motivation on Donor Satisfaction and Loyalty

Prosocial customer in the public sector: A PLS-SEM analysis applied to blood donation (active donors)
Lorena Robaina-Calderín, Josefa D. Martín-Santana, Lucía Melián-Alzola
Journal:  Socio-Economic Planning Sciences Volume 86 (2023), p. 101507