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  6. Neuromarketing: a Tool to Understand Con ...

Regional Formation and Development Studies


Cited by 3
Neuromarketing: a Tool to Understand Consumer Behaviour

Neuromarketing and Financial Decision Making
Simanpreet Kaur, Anjali
https://doi.org/10.4018/979-8-3693-9351-2.ch005
Book  Advances in Marketing, Customer Relationship Management, and E-Services (Impact of Sensory Marketing on Buying Behavior) (2024), p. 125
Synchronizing Senses
Roop Kamal, Shivani Malhan
https://doi.org/10.4018/979-8-3693-4236-7.ch006
Book  Advances in Marketing, Customer Relationship Management, and E-Services (Sensible Selling Through Sensory Neuromarketing) (2024), p. 107
The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement
Guo Song, Md. Abu Issa Gazi, Abdul Waaje, Md. Mustaqim Roshid, Rejaul Karim, Md. Atikur Rahaman, Zhang Min, Abdul Rahman Bin S. Senathirajah
https://doi.org/10.1109/ACCESS.2025.3545742
Journal  IEEE Access Volume 13 (2025), p. 40331


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