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  6. Neuromarketing: a Tool to Understand Con ...

Regional Formation and Development Studies


Cited by 2
Neuromarketing: a Tool to Understand Consumer Behaviour

Neuromarketing and Financial Decision Making
Simanpreet Kaur, Anjali
https://doi.org/10.4018/979-8-3693-9351-2.ch005
Book  Advances in Marketing, Customer Relationship Management, and E-Services (Impact of Sensory Marketing on Buying Behavior) (2024), p. 125
Synchronizing Senses
Roop Kamal, Shivani Malhan
https://doi.org/10.4018/979-8-3693-4236-7.ch006
Book  Advances in Marketing, Customer Relationship Management, and E-Services (Sensible Selling Through Sensory Neuromarketing) (2024), p. 107


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