Regional Formation and Development Studies

Social entrepreneurship is an important component of the European social market economy that is based on the principles of solidarity and responsibility and the priorities regarding the individual and social goals; it promotes social responsibility and social inclusion. However, in practice, social enterprises face various problems that negatively affect their competitiveness. The present research has set an aim to examine the competitiveness of social entrepreneurship in Latvia. To achieve the aim, a case study was carried out to identify the factors affecting the competitiveness of social entrepreneurship and its competitive advantages and disadvantages in comparison with conventional enterprises. The research found that the key competitive advantages of social entrepreneurship were the story told by social enterprises and their employee motivation, while the negative effects regarding competitiveness were as follows: the lack of government support for social entrepreneurship, insufficient information in society about social entrepreneurship and the social value created by it, as well as various other factors in the internal environment of an enterprise.

Social entrepreneurship is becoming more and more popular as there is a growing share of people who would like to contribute for social enterprises and are ready to become customers of the social enterprises and in this way participate in reduction of poverty in the country and support entrepreneurship development. For social enterprise marketing communications to be effective, an understanding is necessary not only of the information channels which are most effective but also of the preferences customers hold regarding the information channels that they would like to receive information from. Purpose of research: to investigate the preferences for different information channels among customers of Latvian social enterprises. Research methods: scientific publications analysis, analysis of previous conducted research results, social enterprise customers’ survey conducted by Kristīne Casno. Results of research have indicated that regular customers of social enterprises prefer such information channels as social networks, followed by television and radio.

The 21st century is identified in the country’s strategic documents as a century of rapid technological, climatic and economic change, and countries must not be afraid of innovation and knowledge of the world through information technology. According to strategic documents, the education of gifted children is also one of the country’s priorities. Gifted pre-school children need to develop and continuously improve their abilities, and the stimulation of these abilities can be enhanced by information and communication technologies. The article analyses the educational possibilities for gifted pre-school children using information communication technology, the characteristics of gifted pre-schoolers, and the possibilities for the identification of gifted pre-schoolers. The study suggests that gifted pre-school children are educated in an individualised way according to their needs, they are identified by their abilities which stand out from their peers, information communication technologies are used to diversify the education of gifted pre-school children, and that the biggest problem educators face while developing gifted children is the lack of information and the lack of communication tools.