Regional Formation and Development Studies

Employers currently emphasise primarily the importance of the personal and social characteristics of employees, and focus less on their professional and business skills. Contrarily, employees often consider deep professional knowledge and skills to be their key strengths, and pay little attention to personal growth and the development of personal characteristics. The aim of the research is to compare the soft skills most frequently required by potential employers in job advertisements for the position of administrator to the employee soft skills predominantly identified by the students on the Tourism Administration course. A study designed to identify employer expectations was conducted in 2019 and 2021. In order to determine the opinions of students in 2021, a written questionnaire survey of higher education students on the Tourism Administration course was conducted. The analysis of the opinions of students, and an examination of employer expectations, demonstrate that employer expectations regarding the skills of potential employees, especially personal or soft skills, and student opinions, do not always match. The impact of the pandemic created a paradoxical situation in the labour market: before the pandemic, progressively more attention was being paid to employees’ soft skills; in the post-pandemic world and working in a hybrid way in the labour market, not all personal skills remain important.

The Covid-19 pandemic that was announced by the World Health Organization (WHO) on 30 March 2020 has caused blockages in all economic sectors, but tourism is the most affected. It is difficult to estimate the real impact of the pandemic on international tourism. Travel restrictions imposed to stop the spread of the virus have had a devastating impact on the tourism industry around the world. According to the United Nations World Tourism Organization, tourism is a vital part of the infrastructure of the world economy, generating 10% of total gross domestic product (GDP), and accounting for one out of ten of all jobs. The tourism sector is very dynamic, requiring a rapid response to a changing environment and market; but it is also most affected by the Covid-19 pandemic. Modern tourism requires urgent research, and the analysis of internal and external resources. The perception of changes in the market is a key factor enabling companies to stay in business. Challenges are also posed by technological advances, driven by both the technological advances themselves and safety aspects during the pandemic. This article presents the effects of the Covid-19 pandemic on the tourism sector globally, which includes the cruise ship and airline industries, and also accommodation. The difficulties are successfully overcome by companies that proactively monitor and evaluate key performance indicators: if the indicators are unsatisfactory, they take all possible measures to improve performance. A smooth and timely restructuring process allows companies in temporary difficulty to reshape their operations by changing their strategy, abandoning unprofitable forms of activity, and focusing on the most efficient ones.

The aim of this study is to compare the Baltic States (Estonia, Latvia, and Lithuania) and Hungary’s economic and social terms in the period from 2004 to 2015, with an emphasized character in the tourism processes. Each of the four countries joined to the European Union (2004). The 2008 economic crisis seriously affected these areas at both national and regional levels. We try to find the answer to what kind of processes took place in the economy and in tourism; and what kind of role has the regional marketing toolbar in each countries’ prosperity; and it is still possible to enhance the affirmation of the tourism potential with the online marketing tools.

The article discusses XXI c. trends of tourism development in the Kaliningrad Region, Russian Federation. The main focus is on the analysis of regional tourism development program documents and basic projects of tourism sector. Based on statistical data, parameters of tourism development in the Kaliningrad Region are assessed, and factors and problems slowing down the process are identified.

At present, the Covid-19 pandemic is controlled in many countries by the development of the vaccination and/or the natural immunity of the population. Unfortunately, Lithuania is on the list of the most affected countries in Europe and the world, taking into account the loss of population both from the disease caused by the SARS-CoV-2 virus and from increased mortality from other diseases. We will probably not avoid a pandemic in the future, so it is necessary to analyse why Lithuania has been less successful than neighbouring countries in overcoming the pandemic. The aim of this study is to compare the excess mortality of the population of Lithuania and other countries during the Covid-19 pandemic, and to discuss the possible causes and consequences of the exceptionally high excess mortality of the Lithuanian population. Material and methods: analysis of indicators, comparison of data. The results of the analysis show that a number of countries (Ireland, Denmark, Sweden, Norway, Malta and Germany) not only did not experience significant excess mortality, but their Covid-19 victims per one million population were also incomparably fewer than in Lithuania. In some countries (Luxembourg, Sweden, Norway, Belgium, Denmark), life expectancy increased, suggesting that improvements in public health have been possible even during the Covid-19 pandemic. It is recommended that the experience of these countries be analysed, in order to avoid disruption to public health resulting in exceptionally high excess mortality from Covid-19 and other diseases and a decline in life expectancy.