The article reflects on the attitude, understanding and knowledge on sustainable marketing, as well as the essence of sustainable marketing,the strategy of its practical use and the concept of development. As a result of research, definitions of sustainable developmentand sustainable marketing and a model of concept of motivation of its use at a company were developed and the strategy of practicaluse of a sustainable marketing and the motivation of use at Latvian companies was ascertained, confirming the initially advancedhypotheses. In order to fulfil the purpose and objectives, the authors used the following quantitative and qualitative methods ofeconomic research: polls, comparisons, grouping. The study is based on scientific papers published by Latvian and foreign scholars,general and special literature, periodicals. The authors performed an assessment, market research, comparative analysis, arrangedan expert examination and used the computer software MS Excel for the analysis and processing of data. The article is based on theresults of the author’s research in 2013. The authors used examination and monitoring in their research.
There are 33 rural, 18 semi-rural and 9 urban municipalities in Lithuania according to three criterias: 1) part of population living in rural areas; 2) population density and 3) distance of municipality from large towns/cities. Šilutė district municipality together with Rusnė ward has been studied in detail to search the main problems of sustainable development of these rural territories of Klaipėda region. System analysis approach and method of integrated sustainability index were applied with suplement of social inquiry fulfiled in Rusnė ward. The indices selected for calculations and comparison of rural and semi-rural municipalities, including Šilutė district, were social, economic and environmental: for Šilutė 4 different indices in each group were selected, for Rusnė ward – 3 indices. The integrated sustainability index was calculated for all rural municipalities of Lithuania and Rusnė ward. The research period for Šilutė and other municipalities was 2006-2012, and for Rusnė ward 2008-2012. Research has revealed that the main problems with sustainability in the studied territories are of social character. According to the Integrated sustainability index, Šilutė district municipality was somehow lower than other rural municipalities of Lithuania, and even in Rusnė ward this index was a little higher during 2011–2012, than in Šilutė district municipality.K
The main aim of the research is to reveal the philosophical foundations of the concept of sustainable development. The scope of this research includes an analysis of the philosophical meaning of the concept of sustainable development, focusing on the revealing of the synergy of metaphysical, ethical and ecological parameters of this concept. To give a deeper understanding about different opinions and approaches to sustainable development, there will be an interpretation of some theoretical perspective both about sustainable development and also about different philosophical theories and how they are related sustainable development. The concept of sustainable development is not only concerned with the well-being of people but also of the world where human live, therefore the concept of sustainable development can be understood as holistic philosophy that includes classical philosophical prospects as well as harmonizes and integrates the activities of economic, sociopolitical and ecological system. Therefore, in this article are raised concrete tasks: to analyze the literature and reveal the philosophical context of the formation of the concept of sustainable development; to analyze classical ethical philosophical theories and argue their significance for the concept of sustainable development; to analyze a holistic philosophical approach and to argue its significance for the concept of sustainable development.
European Union support for Lithuania undoubtedly makes a positive impact on economic growth and it structure. But there is even more important that a considerable funds flowing to different regions of Lithuania, and are focused to their economic development, the promotion of cohesion and human resources development. From the beginning of Lithuania’s independence the territorial differences of regional development began to emerge, which progressively deepened over time. These differences affected the sector of human resources: the economic activity of the population, education, knowledge, skills and other areas.The development of human resources is one of the objectives of European Union’s regional policy. Therefore, the aim of the study – to analyze the changes in use of European Union funds in Lithuania’ municipalities over the 2007–2013 period.
The importance of regional economic growth is emphasized in many countries and their regional policy documents. This issue is emphasized also by many researchers. D. Genaro and E. Melchor (2010) state that by the time of A. Smith, economists started to focus on a problem of economic growth. According to the authors, in recent years, economists have moved from economic interest in the operating cycle analysis to the medium and long-term revenue growth influencing factors analysis. This analysis is very important because as stated by L. Ayala and A. Jurado (2011), many countries or regions economic growth reduces poverty indicators; inequalities reduction is encouraging by policy measures. Despite ongoing national regional policy programs or the Structural Funds of the European Union or the Structural Funds, significant regional differences still exists. There must be emphasized the fact that in theories of regional development a lot of attention are paid on focus what conditions are favorable for creating economic growth in the region. There are focused on modernization of the economical sectors and international business development. The new models of regional development theories visible bring together economic, management and other modern concepts of social integration.