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Regional Formation and Development Studies


Cited by 1
Relative importance of retail store image and consumers characteristics on the perception of value and willingness to pay a premium price

Using online data for offline decisions: A geostatistical approach for evaluating the patronage potential of a baby-care retailer
Fuseina Mahama-Musah, Penelope Schoutteet, Lieselot Vanhaverbeke
https://doi.org/10.1016/j.jretconser.2021.102597
Journal  Journal of Retailing and Consumer Services Volume 62 (2021), p. 102597


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