Regional Formation and Development Studies

Employee loyalty is defined as a positive attitude of employees towards their employing organisation, implying favourable emotional and rational evaluations, as well as a commitment to achieving maximum work performance within the organisation. Loyalty strengthens the organisation’s image, through employees’ behaviour, stability, engagement, and the development of long-term relationships. As an organisational attribute, employee loyalty requires consistent managerial efforts to create a motivating work environment, ensure employee satisfaction, and reduce turnover. Pastoral care is understood as holistic support provided to individuals, oriented towards their spiritual, emotional and social needs, and is broadly associated with the promotion of spiritual well-being. It is often linked to Christian values, and includes support for individuals experiencing spiritual difficulties. The aim of the study is to determine the level of organisational loyalty among pastoral care employees, and to assess the significance of employee motivation and organisational management factors to this loyalty. The research method employed is a questionnaire-based survey of pastoral care employees.

In the article there are analysed factors influencing implementation of innovations in Klaipėda city tourism sector. There are discussed the global changes noticeable in Lithuania tourism sector as well. On the basis of conducted in-depth interview with experts there are identified factors, which impede the realization of plans of implementation of innovations in enterprises of the tourism sector such as the following: lack of funding; the problem of attracting investors; unfocused tourism policy, formed in Klaipėda city; not prepared city tourism strategy and its underlying goals; insufficient efforts to attract tourists from neighboring countries. Analysis of the findings showed that with all identified failings there are named technological factors (IT technologies) as the most influencing factors determining implementation of innovations in Lithuania tourism sector, on the basis of which working efficiency may be enhanced and service quality may be improved.