Regional Formation and Development Studies

Definitions and sets of indicators as wellas approaches on sustainable development are compiled, discussed and evaluated inthis paper. The researched region embraces forfive urban and district municipalities in western Lithuaniaand Latviain the total area of 1393.93 km2. The scheme of steps of assessmentof sustainability with selected sets of indicators relevant for the sea shoreregion of Lithuania and Latviais presented and discussed.

The article reflects on the attitude, understanding and knowledge on sustainable marketing, as well as the essence of sustainable marketing,the strategy of its practical use and the concept of development. As a result of research, definitions of sustainable developmentand sustainable marketing and a model of concept of motivation of its use at a company were developed and the strategy of practicaluse of a sustainable marketing and the motivation of use at Latvian companies was ascertained, confirming the initially advancedhypotheses. In order to fulfil the purpose and objectives, the authors used the following quantitative and qualitative methods ofeconomic research: polls, comparisons, grouping. The study is based on scientific papers published by Latvian and foreign scholars,general and special literature, periodicals. The authors performed an assessment, market research, comparative analysis, arrangedan expert examination and used the computer software MS Excel for the analysis and processing of data. The article is based on theresults of the author’s research in 2013. The authors used examination and monitoring in their research.

Organizational culture and corporate social responsibility are effective measures that have an impact on organizational performance and results. In particular norms, principles, rules and values of the organization’s employees are more efficient, more comfortable, reduces mistrust, tension, a feeling of insecurity. Organizational culture includes the efforts of all staff, based on common human values. Employees tend to work in organizations where they are treated fairly, respecting their interests. It is ideology of social responsible (SR) organizations. Social responsible organizations promote a business friendly environment to create a social atmosphere, harmonize working relationships and actively participate in social dialogue with the public and with the organization.

The sustainable city debate is gaining ground in recent years, featuring as a prominent issue in several policy documents of the European Commission, and enjoying support by the main organisations and institutions at international level. At the same time, improving local governance standards by involving citizens in local decision-making is a recurring issue in the debate on local democracy and enhancement of community cohesion. This paper presents an analysis of the European experience and best practice relating sustainable development to the day-to-day practice of spatial planning. The overall purpose is creating a proposal of indicators for measuring the sustainability of planning actions in urban environments.

Society’s value system forms gradually, and every society has its own culture, its own dominant value system. Fundamental values such as honesty, fairness, compassion and kindness have been preserved through the centuries, and they are the core values of today. Organization values are invisible organizational culture, the deepest layer of the organization. The internal culture of institutions is the system of values and traditions, work environment, which is an important condition for staff satisfaction and performance efficiency. Latvian public administration declared value is incorporated into the code of ethics, also included in the organization documents, thus addressing not only their employees, but also society as a whole, what is the profession of the required values, as well as what human values should be never lost. In this study, in order to identify the predominant values and intrinsic values of institutions based on publicly available data and information sources, Latvian State Administration Policy declared value are discussed and analyzed.