The article reflects on the attitude, understanding and knowledge on sustainable marketing, as well as the essence of sustainable marketing,the strategy of its practical use and the concept of development. As a result of research, definitions of sustainable developmentand sustainable marketing and a model of concept of motivation of its use at a company were developed and the strategy of practicaluse of a sustainable marketing and the motivation of use at Latvian companies was ascertained, confirming the initially advancedhypotheses. In order to fulfil the purpose and objectives, the authors used the following quantitative and qualitative methods ofeconomic research: polls, comparisons, grouping. The study is based on scientific papers published by Latvian and foreign scholars,general and special literature, periodicals. The authors performed an assessment, market research, comparative analysis, arrangedan expert examination and used the computer software MS Excel for the analysis and processing of data. The article is based on theresults of the author’s research in 2013. The authors used examination and monitoring in their research.
The main aim of the research is to reveal the philosophical foundations of the concept of sustainable development. The scope of this research includes an analysis of the philosophical meaning of the concept of sustainable development, focusing on the revealing of the synergy of metaphysical, ethical and ecological parameters of this concept. To give a deeper understanding about different opinions and approaches to sustainable development, there will be an interpretation of some theoretical perspective both about sustainable development and also about different philosophical theories and how they are related sustainable development. The concept of sustainable development is not only concerned with the well-being of people but also of the world where human live, therefore the concept of sustainable development can be understood as holistic philosophy that includes classical philosophical prospects as well as harmonizes and integrates the activities of economic, sociopolitical and ecological system. Therefore, in this article are raised concrete tasks: to analyze the literature and reveal the philosophical context of the formation of the concept of sustainable development; to analyze classical ethical philosophical theories and argue their significance for the concept of sustainable development; to analyze a holistic philosophical approach and to argue its significance for the concept of sustainable development.
In this article there are being analyzed the natural and social economic structures of Lithuanian coastal strip. The research is based on survey about the hindrances and proposed suggestions for sustainable development. There are presented authors’ results about geographic profile of Lithuania’s coastal region, degree of exploitation and processes of spatial planning, suggestions for improvement of sustainable development of coastal strip. There are distinguished the types of bad examples as institutional, projects related, shortage of financial issues, private housing and the types of good examples as legislative, institutional, projects related, NGOs related for exploitation and sustainable development of coastal strip.
Volume 71, Issue 2 (2015), pp. 67–78
This article discusses non-salaried work in the household. The definition of non-salaried work in the household is formulated by the author, changes in the household are analyzed along with the structure and diversification of the varieties of household work. In research the family is interpreted as a household. It is proposed to evaluate work in the household as a section encompassed by social work in the manner that a composite product or an encompassed part of a social product is evaluated, and therefore up to the present time the GDP (Gross Domestic Product) for a single inhabitant without the income of a household, as a universal indicator, is unable in itself to show the level of people’s welfare. Work, carried out in the household and performed as non-salaried, household labor, would be included, though not insured, as the calculated length of service of the working activity of the person. In evaluating the features of the welfare of inhabitants, it would be more accurate to analyze non-salaried household work carried out in the household along with the characteristics and the structure of consumer requirements and their level of satisfaction and opportunities. This analysis will appraise the extent of the well being of society and its changing trends.
The research aims to update the corporate marketing role in promoting sustainability. The study is based on the assessment of today’s economic, ecological, and social responsibility issues, as well as public issues associated with the development of sustainability. The following scientific research methods have been applied in the research: analytical, comparing, graphical, statistical and surveillance methods. The authors have studied sustainability issues, i.e., economic, environmental and social, in the world and particularly in Latvia, as well as their impact on public welfare. In research, there was chosen and analysed the Latvian food retail industry, which makes a significant contribution to the economy of the trade sector. Companies, which take on social responsibility, should focus in their activities on the education of consumers. Using marketing communications, they can educate their consumers about ecological characteristics of products and their environmental impact on the public health, i.e., composition of products, acquisition, storage, use and disposal possibilities, also putting great emphasis on the Latvian products. Thus, companies can support the domestic market and promote sustainable development of the Latvian economy in general.