EXPRESSION OF BUSINESS ENVIRONMENT CHANGES IN TRADING COMPANY: RESEARCH OF USERS’ OPINION
Volume 14, Issue 3 (2014), pp. 53–63
Pub. online: 14 April 2021 Type: Article Open Access
14 April 2021
14 April 2021
Expression of business environment in trading company is being analysed in this article. Theoretically it was determined, that by supervising own business environment the companies must accordingly react to its changes and envisage what influence one or another factor of business environment have on them as insufficient attention to this area may determine inability to adapt to changing business environment. Therefore it may be baneful for trading companies and this topic must be analysed as much as possible. After quantitative research was made and 65 users of trading company were interviewed (customers of services or production), it was determined that alternation of supplies, employees and financial institutions as well as changes in legal, political and technological environment have the greatest influence on the environment of trading company. Obtained results of the research showed practical significance when solving management tasks of changes in business environment under development conditions. In accordance with this information, more rapid and better reaction of trading company into satisfaction of needs of the users is possible. The most important aspects, which must be considered, and which are necessary for managers of trading companies in order to make effective decisions are having of such information, accuracy of information, effectiveness of existing measures to receive and transfer information.