Įmonių socialinės atsakomybės pagrindu sukurtos mainomosios vertės matavimas vertės kūrimo grandinėje
Volume 16, Issue 2 (2015), pp. 33–43
Pub. online: 4 August 2022
Type: Article
Open Access
Published
4 August 2022
4 August 2022
Abstract
The paperwork provides formulas for measuring value (created through CSR) gained by company, its partners (members of VCC) and employees. As far as expert survey confirmed, customers gained value generally might be evaluated by more favourable purchase decision and justification of higher price. Therefore it is suggested to pay main attention on customer’s gained use value – the value which is expressed through more favourable purchase decision and justification of higher price is already calculated as value gained by company.