<?xml version="1.0" encoding="utf-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.0 20120330//EN" "JATS-journalpublishing1.dtd">
<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" article-type="article">
  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher-id">RFDS</journal-id>
      <journal-title-group>
        <journal-title>Regional Formation and Development Studies</journal-title>
      </journal-title-group>
      <issn pub-type="epub">2029-9370</issn>
      <issn pub-type="ppub">2029-9370</issn>
      <publisher>
        <publisher-name>KU</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="publisher-id">4_JONIKAS</article-id>
      <article-id pub-id-type="doi">10.15181/rfds.v15i2.1083</article-id>
      <article-categories>
        <subj-group subj-group-type="heading">
          <subject>Article</subject>
        </subj-group>
      </article-categories>
      <title-group>
        <article-title>Įmonių socialinės atsakomybės pagrindu sukurtos mainomosios vertės matavimas vertės kūrimo grandinėje</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="Author">
          <name>
            <surname>Jonikas</surname>
            <given-names>Donatas</given-names>
          </name>
          <email xlink:href="mailto:donatas.jonikas@gmail.com">donatas.jonikas@gmail.com</email>
          <xref ref-type="aff" rid="j_RFDS_aff_000"/>
        </contrib>
        <aff id="j_RFDS_aff_000">Klaipėda University</aff>
      </contrib-group>
      <volume>16</volume>
      <issue>2</issue>
      <fpage>33</fpage>
      <lpage>43</lpage>
      <permissions>
        <ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/>
      </permissions>
      <abstract>
        <p>The paperwork provides formulas for measuring value (created through CSR) gained by company, its partners (members of VCC) and employees. As far as expert survey confirmed, customers gained value generally might be evaluated by more favourable purchase decision and justification of higher price. Therefore it is suggested to pay main attention on customer’s gained use value – the value which is expressed through more favourable purchase decision and justification of higher price is already calculated as value gained by company.</p>
      </abstract>
      <kwd-group>
        <label>Keywords</label>
        <kwd>corporate social responsibility</kwd>
        <kwd>value creation chain</kwd>
        <kwd>value measurement</kwd>
      </kwd-group>
      <kwd-group kwd-group-type="JEL CODES">
        <label>JEL CODES</label>
        <kwd>O120</kwd>
        <kwd>O350</kwd>
      </kwd-group>
    </article-meta>
  </front>
</article>
