The paper deals with the problem of Slovak image abroad. Slovakia is a small country in terms of population and geographical size and despite its natural beauties and positive economic development it does not draw enough attention. The paper describes two main approaches to nation branding and outlines several typical branding strategies of chosen Eastern European countries. As there is a strong correlation between the image of Slovakia and Eastern Europe, the paper also studies the common characteristics of Eastern Europe image with specific focus on its reflection in popular culture. The final part of the paper summarises basic characteristics of the image of Slovakia in foreign press and briefly presents a new Slovak branding campaign Good Idea Slovakia.
Journal:Archaeologia Baltica
Volume 13 (2010): At the Origins of the Culture of the Balts, pp. 43–57
Abstract
Extensive excavations of Stone Age sites in Western Pomerania have been conducted since 1981. Three of them, the Rotnowo site 18, Tanowo site 3 and Bolków site 1, were selected as Tanged Point Younger Dryas key sites. These open sandy sites revealed well-preserved flint concentrations and a dwelling structure (Tanowo). Their flint inventories, with elements of Ahrensburgian culture, are made up of local flints. Younger Dryas chronology is supported by geology and C14 from Rotnowo: 10820±80 BP [Poz-8309] (cal. 11180–10830 BC). The results of the investigations were compared with settlements from other regions of Poland and with sites from Lithuania and Latvia.
The Swiders of Ukrainian Polissya used mainly local raw materials. The final preparation of pre-core for usage was forming the platform and the working surface. The main Swiderian type of core of Ukrainian Polissya is double opposite platform cores with one working surface. A typical form of Swiderian pressure cores of Ukrainian Polissya is cone-shaped and pencil-shaped. Microblades were made to be inserts into arrowheads of organic material. The joining of organic and stone elements for producing narrow-slot points is not traditional for Swiderian technology in Ukrainian Polissya. The technology, which fuses organic materials with stone elements for producing narrow-slot points, is typical of Steppe cultures. This tradition is from Kukrek Culture.
Local and exotic flint use and distribution are considered as markers of group mobility. The Arch Backed Pieces and the Mazovian societies organised logistics expeditions in various directions, south-north, west-east, using natural routes as river valleys, but also crossing mountains. Their motives seem to be different and not only connected with economic necessity and subsistence strategy. Group mobility, observed rarely on distances more than tens of hundreds of kilometres, was probably a seasonal event, but sometimes may be a reflection of a permanent exodus.
Desna Culture fits the Tanged Points Culture standard perfectly. This culture is related to Tanged Points Culture in that it regularly yields shouldered points and oblique trapezes on flakes. Five types of single-barbed Havel-type harpoons were mapped. According to this mapping, Havel-type harpoons are divisions with three zones, which correspond to Swiderian, Ahrensburgian and Desnenian areas.