Klaipėdos universitetas

In the condition of demographic issues in Europe and competition for specialist between public and private sector on the labour market public organisations’ as employers’ image is an important aspect of development. The research aim is to identify principles of Employer Branding (EB) and ways public organisations can organize and develop employees’ education on this topic. There are EB activities examined in ten socially responsible (SR) organisations from public sector in Latvia. Authors prepare theoretical bases for the research analysing scientific literature to explain the main point of the approaches framework and define the main terms in depth implementing qualitative and quantitative research methods. In the result proposals for the EB training development for public organisations were developed. Training programs on EB for the public sector organisations should consist of blocks connected to marketing and HRM. Managers should decide whom to train and why and develop different training tracks for each employees level. Training should be implemented periodically reflecting on the changes in external and internal organisational environment.

Recently, the most intensive processes related to international trade and movement of population are between the countries and regions that have elaborated models of international cooperation. The intensity of movement depends on inter-governmental agreements and the level of developed transport systems. The synchronized and plannified transport systems ensure the movement of trends of population and trade. This mentioned movement leads towards the studies of transport geography and its object of research. Significant input in transport geography researches were accomplished by prof. Jean Paul Rodrigue, who researched different systems in transport geography, logistics and the territorial distribution of transportation of consignments (Hesse, Rodrigue, 2004). J. P. Rodrigue (2009) argued that changes in transport geography depend on social economic changes in society. The studies of international transportation of the consignments require complex approach of researchers and scientists.

The aim of the article is to prove the positive impact of education on work salary. For this purpose, the main task of the article is toestimate the Mincer rate of return by taking several factors into account. A secondary task of the research is to analyze the results of2010 and 2011 and to find explanations for the significant differences between the two years. The results of research and a detailedanalysis of the labour market indicate a positive return from attainment of education at an individual level, and they strengthen thehypothesis about a correlation among higher education attainment, higher employment levels and welfare. So far, the Mincer rate ofreturn has not been widely used in Latvia.

This article presents findings and discussions generated on the basis of the Danish-Swedish development project CareSam. The article will on the one hand focus on how work in groups consisting of representatives from different levels in the elderly care sector at one time served as learning spaces and cultural encounters in which established notions of older people and elderly care were challenged and discussed. Inspired by action research these challenges were brought forth through discussions of and through insight in practical experiences. On the other hand it will focus on the tendencies to narrow the diversity of perceptions of elderly people and their care, which were also seen in the project and led to stories in which the meaningfulness of care work were honored. Departing from the interviews presented in the CareSam film and parts of the empirical material produced in connection to the work in the project-groups this paper will ask whether it is possible to represent care work for elderly people with all the ambiguities it holds: How can we as researchers represent both meaningfulness and straining dimensions of care work? Can we avoid either supporting Florence Nightingale-ideals or cementing negative cultural perceptions of help-needing elderly and the people who support them in everyday life? In answering these questions and thereby reflecting on our own work process we apply a caring, a learning and a political perspective. Hereby the article wishes to formulate a methodological point: The CareSam cross sector collaboration produced important experience near knowledge, but also lead to present somewhat one-sided understandings of elderly care. Applying theoretical perspectives to analyze the empirical material and the working process, nuances the understanding and makes it possible to maintain immediately conflicting dimensions in this kind of work.

This paper analyses the spatial distribution of graffiti in Klaipėda city. The main focus is concentrated on causes and spatial distribution of graffiti, similarities and differences between graffiti drawings in Klaipėda city. The analysis of graffiti drawings spatial distribution in Klaipėda city is based on few area researches. In this work all graffiti drawings are grouped into 5 graffiti style groups and are studied their spatial distribution. Different styles of graffiti drawings reveal not only drawers artistic skills, but also their motives and goals. In the end of the work, based on examples of foreign countries, suggestions about the possibilities of the usage of graffiti drawings in Klaipėda city are presented.

2020 metai visam pasauliui įsimins kaip įtempta kova su negalia – žmoniją apėmusia neviltimi, siekiant įveikti pandemiją sukėlusį virusą. Iš pradžių tai buvo tikra negalia nepajėgiant įveikti baisios pasaulį užklupusios negandos. Ji buvo kolektyvinė, supranacionalinė, nors paveikė konkrečius žmones. Netrukus šalys suprato, kad bus neįmanoma įveikti pandemijos stengiantis tai daryti pavieniui, tad imta vienytis. Rodos, bendromis pastangomis ji jau įveikiama sutelkus dėmesį į išteklius, kompetenciją.

Socialinės medijos – sociokultūriniai veiksniai, formuojantys pažinimo ir veikimo procesus, integruojantys individų socializacijos procesų vyksmą virtualioje bei realioje erdvėje. Socialinės medijos tenkina individų socialinio ryšio, savivertės diagnostikos ir savirealizacijos poreikius, kurie neatsiejami nuo tapsmo visuomenės nariu, t. y. nuo individo socializacijos proceso. Šiuolaikiniame technologijų amžiuje individo naujas patirties lygmuo siejamas su virtualiai realistine patirtimi, tampant virtualiai realistinės visuomenės nariu. Socialinių medijų pozicija socializacijos tarpsnių kontekste apima pirminės ir antrinės socializacijos periodus. Socialinių medijų poveikis individų socializacijos procese integruojasi su pagrindinių socializacijos veiksnių (šeimos, mokyklos, bendraamžių grupės) funkcijomis ir įtakomis. Socialinių medijų funkcijos individo socializacijos procese siejamos su komunikaciniais pažintiniais ir socialiniais kūrybiniais individo gebėjimais bei įgūdžiais. Socialinės medijos individų socializacijos procesus gali veikti tiek teigiamai, tiek ir neigiamai.

The aim of the research is to investigate and then compare the globalization capacity of modern university lecturers in Ukraine and Lithuania on different stages of their professional development. The strategy which has been chosen for the aim realization is based on a psycho-diagnostic method and comparative approach toward results’ analysis and interpretation. The sample included 302 Ukrainian and 60 Lithuanian lecturers (N = 362). The paper represents a new psycho-diagnostic instrument – a standardized questionnaire GLOBIDMAR – for measuring globalization capacity of academicians from different European countries. Research results allow to compare globalization capacity of university instructors from Ukraine and Lithuania and to discover factors that influence the development of these measures under the conditions of rapid socio-economic, socio-cultural and professional changes. The level of globalization capacity appeared higher one in Lithuanian pedagogues in comparison with Ukrainian ones that affirms a higher level of their readiness to development of their own professional identity in the context of globalization processes in scientific-education area. Lithuanian university lecturers have stably high level of globalization capacity during the whole process of their professional development.

Globalization process has a gradually stronger influence on economic development. In this new reality the main indicator is innovation. Various regions of European Union formulate Regional Innovation Strategies (RIS). The goal of this document is to formulate essential elements of regional development strategy. This kind of strategy was created for the Mazovia region. In the document we can read that Mazovia is the most innovative region in Poland, however, it is still far behind regions in highly developed countries. The main strength of Mazovia is the fact that it is a capital region, which means a better access for enterprises to information, important contacts and promotion. Nevertheless, we still can experience many barriers, undermining regular regional development, such as insufficient grants for scientific research or inadequate engagement of public administration to help entrepreneurs.

The article analyses the tendencies of the expression of the relation between the addresser and the addressee in the first Lithuanian advertisements, published in the periodicals Aušra, Varpas and Židinys at the end of the 19th century and the first half of the 20th century. The relation between the addresser and the addressee is considered to be one of the ways to achieve the peripheral persuasion effect. Attempts are made to perceive these relations in the article by analysing the linguistic expression in terms of pragmatic linguistics and stylistics, by means of which the addresser names the addressee and expresses a request-persuasion to purchase the advertised product. Since advertising is one of the most popular public genres entrenched in the present-day language, indirectly but considerably affecting not only the standard language development, but also the culture of communication, when analysing the tendencies of the expression of the relation between the addresser and the addressee in the first advertisements, the research results have been evaluated with respect to the rules of the general principle of politeness.