Klaipėdos universitetas

In the condition of demographic issues in Europe and competition for specialist between public and private sector on the labour market public organisations’ as employers’ image is an important aspect of development. The research aim is to identify principles of Employer Branding (EB) and ways public organisations can organize and develop employees’ education on this topic. There are EB activities examined in ten socially responsible (SR) organisations from public sector in Latvia. Authors prepare theoretical bases for the research analysing scientific literature to explain the main point of the approaches framework and define the main terms in depth implementing qualitative and quantitative research methods. In the result proposals for the EB training development for public organisations were developed. Training programs on EB for the public sector organisations should consist of blocks connected to marketing and HRM. Managers should decide whom to train and why and develop different training tracks for each employees level. Training should be implemented periodically reflecting on the changes in external and internal organisational environment.

Combat readiness is the state of the armed forces and their ability to carry out combat duties. Combat training was performed in the Lithuanian army during all the period of the existence of the independent state. However, at the beginning of the 1930s, a qualitative change in combat training could be noticed, and it was implemented even faster after the military modernisation of the army started in 1934–1935. Since the main indicator showing combat readiness is army exercises, this article aims to evaluate the Lithuanian army’s combat readiness after the 1934–1935 reorganisation. In order to achieve this aim, the joint field exercise that was executed at the Gaižiūnai training ground in the summer, and the strategic-scale training exercises carried out in the autumn, a large army field exercise, are analysed. The article discusses how the army evaluated the training, the skills, and the abilities of the armed forces necessary for the execution of combat tasks that were revealed during the exercise.