Klaipėdos universitetas

The aim of this paper is to analyse the level of awareness and interest of parents and other relevant subjects in a new form of educational preparation for the inclusion of specially talented children, and the adequacy of its introduction to the market, through the analysis of demographic development at selected locations. The research in this area is very underdeveloped, because the focus is shifted towards the other end of the spectrum, and that is why we would like to draw attention to this problem via our article. In the introduction, the paper deals with the theoretical definition of social inclusion of gifted children and social entrepreneurship and its conditions in the Slovak Republic. In a separate chapter, the paper describes the methodology, data collection procedure, and sources and methods used, such as abstraction, comparison, and basic statistical and mathematical methods. Then exponential smoothing was used for prediction. We analysed through a survey the interest of parents and other relevant subjects, and the data collected was then synthesised. The last chapter presents the results of our work together with its limitations, and recommendations for future research. The whole idea of our preschool facility could be summarised in four words based on our results, namely, adequate, necessary, desirable and original. The paper serves to clarify and support the solution of our chosen research problem: education and the inclusion of above-average gifted children through social entrepreneurship.

Social entrepreneurship is an important component of the European social market economy that is based on the principles of solidarity and responsibility and the priorities regarding the individual and social goals; it promotes social responsibility and social inclusion. However, in practice, social enterprises face various problems that negatively affect their competitiveness. The present research has set an aim to examine the competitiveness of social entrepreneurship in Latvia. To achieve the aim, a case study was carried out to identify the factors affecting the competitiveness of social entrepreneurship and its competitive advantages and disadvantages in comparison with conventional enterprises. The research found that the key competitive advantages of social entrepreneurship were the story told by social enterprises and their employee motivation, while the negative effects regarding competitiveness were as follows: the lack of government support for social entrepreneurship, insufficient information in society about social entrepreneurship and the social value created by it, as well as various other factors in the internal environment of an enterprise.

Social entrepreneurship is becoming more and more popular as there is a growing share of people who would like to contribute for social enterprises and are ready to become customers of the social enterprises and in this way participate in reduction of poverty in the country and support entrepreneurship development. For social enterprise marketing communications to be effective, an understanding is necessary not only of the information channels which are most effective but also of the preferences customers hold regarding the information channels that they would like to receive information from. Purpose of research: to investigate the preferences for different information channels among customers of Latvian social enterprises. Research methods: scientific publications analysis, analysis of previous conducted research results, social enterprise customers’ survey conducted by Kristīne Casno. Results of research have indicated that regular customers of social enterprises prefer such information channels as social networks, followed by television and radio.