Klaipėdos universitetas

The authors of this article examine the evaluation of education service quality from parents’ perspective, since parents as well as their children are the consumers of these service. Often there is a trend in Lithuania that education services are provided to children; even though, the service provision contract is signed between the education institution and parents. On the other hand, a part of services of specialists of education assistance are dedicated to parents. Moreover, parent education, cooperation and communication process is between the education institution and parents. The education institution is not able to solve most of the problems without the assistance of parents. Therefore, the authors present the point of view of 400 parents towards the quality of the provided education services.

In order to achieve the best results, many businesses in the service sector are seeking to understand the needs of consumers and involve them in the process of new services development as well. The formation of individualized consumer portrait allows business entities to get to know their target clients and identify their needs. Meanwhile, the management symbiosis is made by this involvement process and business entities have a perfect opportunity to improve their services according to suggestions and experiences of consumers. All companies, that allow their consumers to involve in the process of new services development, can create an enabling environment for the easier generation of ideas and testing of conceptual services. Such companies can be prepared for new services implementation in a more effective way as well. According to the opinions and theories of different authors, this article analyzes the impact of consumers on the process of new services development. In order to evaluate the object of the research more closely, the research was carried out from the perspective of the business subject also. In order to carry out the results of this research, the methods of comparative analysis and synthesis were used.