Nowadays, in times of socio-economic and especially information technology development, the issue of human relations becomes more and more important. The aim of the article was to analyse the role of social media in shaping relations between universities and students. Given that aim the authors carried out research where in the framework of international cooperation prepared a research tool and conducted pilot studies. Students of selected universities, including Polish and Lithuanian ones, were a target group of the study. The conducted research clearly indicated the dominant role of Facebook as a communication portal used by students within universities. It appeared to be the most recognised primary tool for both rapid information flow and relationship building. The findings may be of interest to universities and public institutions or private actors, and, in particular, to social network operators.
In this article are presented images of Norway-Sweden depicted in internet memes collected on social network Facebook. For this research are collected 149 memes in total. The material is publicated from 2017 january until 2018 april in Facebook and collected from January 2018 until april 2018. This research helps to understand the specific of relations between neighbor countries, also depicts the view of society itself and neighbor country, different and identical assessments to current issues and the events of historical periods.