Klaipėdos universitetas

The research was made to identify how the retail strategy of a specialized regional chain should be reshaped in order to meet consumer requirements and satisfy their needs, compete against different store formats and maximize business efficiency. The analysis was made to identify alcoholic beverages consumption and buying habits, reasons and choice criteria of stores, perception, image and expectations of a specialized alcohol store. Also several business development ideas were tested, such as change of the assortment and evaluation of new concept of a retail chain. Sampled respondents were from 18 to 60 years old, who have bought alcoholic beverages last three months. Survey revealed that that consumer’s choice criteria of a retailer format differs considering different buying occasions and several dominant ‘must-haves’ were identified for a specialized retail store, such as location, assortment, price level of a best sellers and image of a store.

Many Hungarian small and medium enterprises are facing problems using management methodologies. Strategic management consulting is a common type of business consulting and is one of the most important in the field. The article analyses two previous Hungarian surveys with the aim of better understanding the market. Two surveys are compared with each other and the size of the Hungarian strategic consulting market is calculated based on secondary data. Trends and problems in the industry are also described briefly. The findings of this paper help to better understand what is happening in the industry.

Strategic management and operations management are widely used concepts. The role of operations management in planning and implementation the strategy is shown in this article. After a deep literature review the author presents those ideas which are crucial for the long-term planning of a modern company. Next to the change of the external environment the time factor is also considered as an important issue. The goal of companies within the framework of these conditions is to gain competitive advantage. The author shows ideas how to achieve this.

This study presents an internationally (cross-border) representative picture of the school environment, atmosphere and action taken by schools aiming at the involvement of students in their actions. The study was conducted within the framework of the CaSYPoT project (Capacity Building for Strategic Youth Policy and Transnational Cooperation) under the Interreg South Baltic Programme 2014-2020 (Project No STHB.05.01.00-SE-0024/15). The main aim of the CaSYPot project was to encourage young people to get involved in local democracy, and to present youth as a resource in the development of society. Furthermore, for the design and implementation of the southern Baltic youth strategy, it is important to gain an insight into the current situation regarding the environment in schools. One section of this survey was addressed to the situation of youth in schools. The international survey for the CaSYPoT project was conducted among 1,593 students, in six towns in the southern Baltic region, in Sweden, Poland, Russia and Lithuania, from April to June 2017. The project partner’s towns carried out a survey on teenagers aged 16 to 19, identifying their needs and problems in school, and providing comparable data. The questionnaire contained questions addressing young people’s well-being and atmosphere of safety, the climate at school, and their experience in getting involved in the work of the school and their influence on decision making. To sum up, the study describes the current situation in schools, which is essential for the development and evaluation of future policies and actions. The survey covers a wide range of student opinions on school, and begins with a summary of the key findings drawn from an analysis of the survey, and strategic recommendations for the future.