Klaipėdos universitetas

Piliečių dalyvavimo problematiką tiriantys mokslininkai akcentuoja, kad demokratiniuose procesuose pasigendama aktyvaus piliečių

In the condition of demographic issues in Europe and competition for specialist between public and private sector on the labour market public organisations’ as employers’ image is an important aspect of development. The research aim is to identify principles of Employer Branding (EB) and ways public organisations can organize and develop employees’ education on this topic. There are EB activities examined in ten socially responsible (SR) organisations from public sector in Latvia. Authors prepare theoretical bases for the research analysing scientific literature to explain the main point of the approaches framework and define the main terms in depth implementing qualitative and quantitative research methods. In the result proposals for the EB training development for public organisations were developed. Training programs on EB for the public sector organisations should consist of blocks connected to marketing and HRM. Managers should decide whom to train and why and develop different training tracks for each employees level. Training should be implemented periodically reflecting on the changes in external and internal organisational environment.

The subject of this study is to present the process of implementing the concept of e-citizen in Poland in the perspective of industry 4.0. In the global world, a significant part of public administration, including local government administration, aims to increase activity using Information and Communication Technology. This process allows introducing more efficient functioning of public administration, especially in the scope of providing services to the citizen. Changes in the functioning of public administration are forced by changes in ICT, in particular by those resulting from the current implementation of the concept of industry 4.0. The result of the research was a description not only the legal bases or development policies of public e-administration, but first and foremost to indicate its practical implementation effects. As part of the practical effects, the study will present examples of the effects of e-administration implementation in the Otwock County. In particular, the attention will be paid to the implementation of elements of computerization of administration by the local authorities, and how it affects local sustainable development.

Straipsnyje nagrinėjama viešojo sektoriaus rinkodaros principų taikymo raida viešojo valdymo modelių evoliucijos kontekste. Pateiktas

International experience shows that public participation in the budgetary process and openness in the public sector are necessary

The article deals with the relation of electronic government (further – e.government) and electronic business (further – e.business)in public procurement. A special focus is on the theory analysis of e.government and e.business, on the legal regulation of publicprocurement in the European Union (further – the EU). The authors of the article analyse public procurement paying attention to theLithuanian membership experience in the EU. They also state the arising problems and difficulties in public procurement. The stateof small and medium-sized business (further – SMB) in the process of implementing public procurement is discussed, too.

This article briefly presents the history of digitization of public administration in Poland. Statistical data of GUS and Eurostat (especially from 2012 to 2016) is used, based on which the profile of the Internet user and his/her expectations for the authorities and experience with e-government are described. The author attempts to understand why citizens–internet users (including the unemployed) do not use the Internet. The author points out three IT projects that were implemented in the citizen services sector under the supervision of the Ministry of Labour and Social Policy. However, the first attempts at computerization of the administration were not effective enough and – as it could be expected – they were not cheap either. The situation changed in April of 2016 when the family assistance program “Family 500 Plus” was introduced. It turned out that with 2 million applications submitted, almost 0.5 million were received electronically, 95% of which were sent via the Internet banking system. The author concludes that the simplest way to popularise e-government is to combine Internet banking systems with state administration systems.