Consumer decision-making is becoming increasingly complex in the context of digital transformation, particularly within sustainable
consumption. The digital marketing and media ecosystem not only ensures the availability of information, but also shapes perceptions,
trust and social norms. This study develops and empirically tests an integrated model of sustainable consumer decision-making in a digital environment. The study applies a quantitative approach based on a survey of 384 respondents, and uses structural equation modelling to assess direct and indirect relationships between the digital environment, information, trust and sustainable decisionmaking. The findings show that the digital environment significantly shapes information perception, while information quality and credibility are key drivers of trust. The results enhance our understanding of sustainable consumption as a structured and socially influenced process, and explain the attitude behaviour gap. The study highlights trust as a key element, and provides recommendations for improving digital communication and governance to support sustainable development.
Namų ūkių finansiniai sprendimai priklauso nuo ekonominio ciklo fazės. Atlikti tyrimai atskleidė, kad visame pasaulyje dėl įvairių su pandemija susijusių apribojimų, pasikeitė namų ūkių apsipirkimo įpročiai, daugiau domėtasi finansų ir akcijų rinkų pokyčiais, sumažėjo paslaugų vartojimas. Ribojimai turės įtakos ir namų ūkių finansiniam stabilumui. Siekta išanalizuoti Klaipėdos miesto ir Klaipėdos rajono namų ūkių finansinių įpročių pokyčius COVID-19 karantino laikotarpiu. Straipsnyje nagrinėjami veiksniai, lėmę namų ūkių finansinių įpročių pokyčius, apibendrinami atliktos apklausos duomenys, siekiant nustatyti, kaip pasikeitė Klaipėdos miesto ir rajono namų ūkių finansiniai įpročiai paskelbus karantiną.
Can be accept a variety of viewpoints on genetically modified organism, as well as the products made using them. Therefore, the trade regulation rule base is different when considering different countries. It is noted that in particular the European Union member states formed a fairly tight trading policies of genetically modified organism and products. The article deals with analysis of the use of genetically modified products and trade regulation in the European Union. The object of research – the use of genetically modified products and trade regulation in the EU. The aim of the – of the EU’s legal use of genetically modified products and their marketing of documents, it is structured. The study applied the following methods: a comparative analysis of legal documents as well as the synthesis, classification, modeling.