Volume 71, Issue 2 (2015), pp. 47–66
The article reveals demographic and social characteristics of socially responsible consumers and the attributes that have the most impact on the intention to purchase the item from socially responsible companies. Empirical study revealed that socially responsible consumer behaviour is shaped and decision-making is influenced by gender, income adequacy and education. Based on investigation results, client profile of socially responsible companies is identified – it’s all ages (probably older than 25 years), higher-income, educated women.